SBC News Voice of the Sports Betting Industry
LeoVegas has made a ‘statement of intent’ by announcing a sponsorship deal with one of UK’s most decorated rugby clubs, Leicester Tigers.
The company has been revealed as the ‘Official Betting and Gaming Partner’ for the two-time European Cup winners and 10-time English league champions.
The three-year deal from January 2017 will include the online casino’s brand logo on the Tigers team shorts until 2019, as well as on adult replica shorts for the 2017/18 and 2018/19 seasons. This kit sponsorship will give the brand visibility during live broadcast and highlights packages from both Premiership and European games.
The agreement will also include official partner accreditation, media space at Welford Road and match day hospitality, as well as two pitch side perimeter boards for the 2017/18 season and one for the duration of the 2016/17 season.
Shenaly Amin of LeoVegas.com commented: “This sponsorship deal is with one of the biggest rugby teams in the world and is a major statement of intent from LeoVegas.com, which emphasises our commitment to becoming a leader in the sportsbook market.
“To be mentioned in the same sentence as of one of the most iconic names in rugby, let alone as a partner, is a complete honour and we’re looking forward to becoming part of the Tigers family.”
Andrea Pinchen, Tigers’ Commercial Director, said: “We have had the chance to meet with LeoVegas at its Head Offices, and we were hugely impressed with the setup and its people. We firmly believe that it is the premium brand in betting, and to be able to welcome another partner to the Tigers’ family recognises the strength in the Tigers brand. We look forward to working with Leo Vegas immensely.”
The deal, which kicks off in time for Tigers’ home match against Glasgow Warriors in the European Champions Cup on 21 January, represents one of LeoVegas’ biggest sponsorships and a significant investment for the brand.
