Titanbet.co.uk agrees multi-content marketing deal with The Sun

thesun

Titanbet the sports betting subsidiary brand of igaming software services provider Playtech has signed a multi-content marketing deal with UK newspaper The Sun, to promote Titanbet’s UK sports betting brand Titanbet.co.uk

The Titanbet.co.uk brand will feature on The Sun Sports Saturday football betting preview written by journalist Andy Tothams.  The sports betting brand will also feature throughout TheSun.co.uk website and mobile channels.

Titanbet management confirmed that the marketing deal would see The Sun newspaper readership and online viewers receive special promotions for Titanbet.co.uk

Titanbet.co.uk Head of UK Sports  Betting Russell Yershon said: “The Sun’s betting column will give us excellent exposure for the Titanbet.co.uk brand and great reach when it comes to sports bettors as we look to execute our launch strategy in the UK.

“Throughout the football season we’ll be offering exclusives to readers to use on the desktop and mobile platform, including topical specials on the big events.”

Titanbet announced in September that it would look to increase its UK coverage, with the introduction of new Point of Consumption (POC) regulations. Holding company PT Entertainment Services announced the launch of UK focused website Titanbet.co.uk on 4 September.

Check Also

ITP expands ‘presence and influence’ as Ruairi Boyle becomes CCO

Inside The Pocket (ITP) has hired Ruairi Boyle as its new Chief Commercial Officer, who …

Playtech and Paysafe partnership undergoes transatlantic expansion

Paysafe and Playtech’s partnership has expanded from the US to the UK and Europe, offering …

GambleAware lauds ‘Big Four’ donations but decries ‘inconsistent approach’

GambleAware has published its list of corporate donors for the 12 months ending 31 March …