Dynamic Yield specialist in real-time personalization and targeted optimization , has agreed an automation partnership with Playtech, online gaming software and services supplier.
Through the partnership, Playtech will provide Dynamic Yield’s platform to leading gaming operators enabling them to personalize and optimize their players’ experience on an individual level, delivering a significantly enhanced gaming offering and, in return, maximizing their revenues and return on investment.
Playtech customers will be able to use the system in a variety of ways, all of which are focused on increasing player engagement, retention, satisfaction, and ultimately, overall revenue.
Starting at the beginning of the user funnel, Dynamic Yield’s technology improves campaign performance. It displays real-time personalized banners on both advertising and affiliate networks, automates landing page creation to best fit a player’s location, language, device, live events and playing history.
“When it comes to optimization, no industry is more advanced than online gaming”, said Liad Agmon, CEO of Dynamic Yield. “Every facet of this industry is optimized to cater for improved player experience, engagement and conversion. The fact that Dynamic Yield has been chosen by Playtech is a testament to the fact that our personalization solution improves results even for the most cutting-edge online marketers in the world. Thanks to Dynamic Yield, online marketers in any other market can now enjoy the same level of personalization and optimization the ‘big boys’ have been leveraging in order to gain an edge over their competition and increase market share and revenue.”
Since Playtech was founded in 1999, it has become one of the leading innovators in online gaming. By integrating Dynamic Yield’s platform, Playtech audiences worldwide will be able to experience an enhanced and personalized gaming journey catering to their unique preferences, markets and offerings.
“Dynamic Yield’s integration to our system is an opportunity to continue to appeal to players with the most relevant content, therefore increasing player lifecycle and enhancing the overall player journey,” said Shay Segev, COO, Playtech. We are excited to work with Dynamic Yield. They are experts in personalization and conversion optimization, and we recognize the impact this will bring to players’ experience and operators’ overall revenues, demonstrating just how important such additions are to the overall player interaction across our platforms.”