Sports betting operator My Club Betting has announced a sponsorship agreement with Wales Rugby League, to become the principal sponsor of the Welsh National Rugby League team.
The three-year, six-figure partnership will see the bookmaker become the lead sponsor of the Wales national team, while it will also support the grassroots rugby league in the country.
Additionally, My Club Betting will set up an official Wales Rugby League betting site, with 20 per cent of revenues generated going back into the sport.
Brian Juliff, the Wales Rugby League chairman, said: “This truly is an fantastic opportunity for Wales Rugby League to generate income through an extremely innovative and exciting model. The deal will take us right through into the 2017 World Cup and I am delighted that My Club Betting will be a major part of that journey as principal sponsors of Wales Rugby League
Neil Riches, Managing Director for My Club Betting added: “We are delighted to be able to support Wales Rugby League at such an exciting time for the sport. There is already a thriving scene at grassroots and semi-professional level, but we also recognise the massive untapped potential for Rugby League in Wales, on and off the field”.