188BET appoints Karl Riley as Marketing Director as operator eyes new market expansion

188BET has confirmed the appointment of former Gala Coral and BetVictor Marketing Director Karl Riley as its new Head of Marketing for UK, Europe and Latin American regions.

Riley will be charged with leading 188BET marketing initiatives in new territories as the operator looks to expand its presence and coverage beyond its core Asian betting markets. Riley will be based out of 188BET London office. 188BET further noted that Riley would play a key part in product strategy and performance for the operators entry into new markets.

As Marketing Director of BetVictor in Gibraltar (2010 – 2013), Riley was responsible for undertaking the company re-brand of Victor Chandler to BetVictor.

Commenting on his appointment Riley said

“This is a great opportunity and challenge and I have been hugely impressed with the scope and drive within the business. We have a terrific team and I believe my thorough knowledge and experience of the marketplace will enable us to embark upon a period of significant growth,”

188BET Managing Director Nigel Singer welcomed the appointment of Riley “Karl brings a wealth of experience in building a successful brand within the UK and to European betting and gaming, 188BET is delighted to have him on board”.