Latest News

Better Collective Spotlight: ‘Lead generation’ white label gamification on Betarades

Betarades

For this month’s Better Collective Spotlight, we returned to Betarades – a provider of sports insights and free betting tips in Greece – to look at its Tipster League product launched in February. Edward Fowler, Marketing Automation Specialist at Better Collective, shares his insights on the product which lets users guess the outcome of events and compete for attractive monthly …

Read More »

2019 realities see Catena Media diversify strategy and verticals

Publishing its interim H1 2019 results (period ending 30 June), Catena Media Plc said it is ‘working hard to adapt to new market conditions’ facing all industry incumbents. The Stockholm-listed affiliate marketing network reported tough Q2 2019 trading, facing seasonal adjustments, regulatory headwinds and ‘high casino pay-offs’. The tough set of factors see Catena post a flat H1 2019 revenue …

Read More »

Macri blow threatens Buenos Aires gambling agenda

Industry observers will be monitoring Argentine political movements closely following a week of ‘primary shocks’, which may impact the progress of Buenos Aires launching its approved regulated online gambling marketplace. Last week, the Argentine public shunned President Mauricio Macri and the PRO Party at the nation’s Primary Elections, Argentina’s run-off candidacy format prior to the General Elections scheduled for 27 …

Read More »

Betfred underlines Spanish commitment by sponsoring RCD Mallorca

Betfred has become the latest UK betting incumbent to expand its Spanish football profile, after striking a two-season shirt sponsorship deal with La Liga football club RCD Mallorca. The bookmaker confirmed its first-ever non-UK sponsorship by securing a partnership with the Balearian football club – facilitated by Sportradar’s marketing solution ad:s – ahead of the start of this season’s La Liga …

Read More »

Scientific Games lands Turkey National Lottery role

Turkey

According to an industry source, Scientific Games has been selected to exclusively supply its lottery instant games, Wave retailer terminals and instant ticket validation system to the consortium selected by the Turkey Wealth Fund to run the Turkey National Lottery. A joint venture (JV) between Italy’s Sisal and Turkish media giant Demirören Holding has secured the operating rights to the …

Read More »

FanDuel lands home-run MLB partnership

Major League Baseball (MLB) has announced it has struck a deal with fantasy sports provider and sportsbook operator FanDuel to become the league’s official gaming partner.  The multi-year deal authorises FanDuel to use official MLB data, as well as granting the company access to use the logos of both the team and the league across its online sports betting products …

Read More »

NZ Racing boosts broadcast coverage with Sportsbet partnership

New Zealand’s ‘Racing Industry Transition Agency (RITA)’, the body charged with overseeing the restructuring of NZ racing, has secured a new deal which sees Flutter Entertainment’s Australian market subsidiary Sportsbet launch live streaming of races driving new audience engagements. The partnerships will see Sportsbet host live streams of NZ thoroughbred and harness racing fixtures, with further coverage of greyhound racing events, …

Read More »

New ‘Bet Regret’ sees GambleAware ask bettors to rethink behaviours

Targeting UK football fans, this weekend industry charity GambleAware launches the next phase of its ‘Bet Regret’ safer gambling campaign, which will encourage audiences to reconsider their gambling habits. Launching new Bet Regret marketing inventory, GambleAware will accompany the campaign with the tagline of ‘Think Twice or You’ll Bet Regret it’. GambleAware has run its Bet Regret campaign since February …

Read More »

InsiderSport: On The Ball – Sterling, MLS and UEFA

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This edition looks at MLS expansions and the latest in La Liga broadcasting. ITV continues successful La Liga partnership A last minute deal struck between ITV and La Liga will see the British broadcaster televise the opening game …

Read More »

Betfred deepens commitment to rugby with Women’s Super League

Betfred has strengthened its support for UK rugby, extending its sponsorship of Rugby League to include the women’s game for the first time, as the inaugural title partner of the burgeoning Women’s Super League (WSL). The newly announced deal will run alongside the recent extension of the Betfred Super League partnership until the end of the 2021 season – and sets up a …

Read More »