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William Hill, the official betting partner of the Grand National Festival, has lit up Liverpool’s city centre with a 3D projection ahead of one of racing’s most iconic events. In a bid to drum up excitement and also educate people about the Festival, William Hill projected a film featuring a selection of famous stories and major players from the Festival’s history. …

ProgressPlay has integrated UK and Irish horse-racing into its sportsbook content portfolio.  With its data-driven UI/UX technology, the provider will demonstrate a ‘slick design and easy-to-use navigation’ to provide innovative horse-racing products for ProgressPlay operators and other partners. Marina Nahhas, ProgressPlay Sales and Marketing Manager, said: “Horses present a fantastic acquisition tool for any partners operating in the UK and …

The Chinese Men’s Professional Basketball League (CBA League) will go into its 29th season with extended support from Sportradar to grow the league’s global presence and ensure integrity standards.  Through the partnership’s extension, Sportradar will continue to distribute content from over 550 games in various formats such as highlights and short-form video from across the season. Shirley Lv, CBA Senior …

The International Betting Integrity Association (IBIA) has further strengthened its influence in the world of sports by partnering with Glitnor Group and its Ontario sportsbook offering.  Under the current framework, all licensed sports betting providers in the Canadian Province, where Glitnor operates as LCKY Group and manages the luckycasino.ca brand, are required to be a member of a betting integrity …

Efforts to reduce problem gambling are making progress but remain a priority, says French gambling regulator ANJ. The monitoring policy instituted by the Autorité Nationale des Jeux with the aim of preventing excessive gambling has paid off and produced “observable results” over the past 12 months, said the French gambling regulator. ANJ published its fourth report on the actions of …

Differentiation and personalisation. A pair of concepts that the industry is more than all too familiar with, but which will retain a central focus as solutions providers constantly jockey to enable clients to rise head and shoulders above the competition in an increasingly tightly packed field. To achieve this vision, GR8 Tech has introduced its iFrame product, which aims to …

BetMakers Technology Group has announced its acquisition of RACELAB’s global assets, along with the amendment of its Betr agreement. The move adds leading race form, preview, and statistics technology to BetMakers’ ecosystem, as well as proprietary fixed odds pricing technology and associated algorithms. Meanwhile, the acquisition also offers potential for BetMakers to further expand its services in the harness and …

Martyn Hannah, MD of online casino comparison site, Comparasino, says that punters and players are searching for new brands based on the payment options in the cashier and the speed at which payouts are processed  Bonuses. They have long been used by online casino and sportsbook operators to drive customer acquisition. This is because bonusing is effective. Players and punters …

Optimove has linked with DataDots in a partnership which will streamline data integration processes for marketers.  The deal – which addresses challenges faced by companies in preparing the data – will enable marketers to ‘accelerate and leverage’ the CRM marketing platform’s capabilities for personalised customer engagement and real-time strategies.  DataDots looks to bring its experience in data organisation, engineering, and …

SIS (Sports Information Services) has integrated its Competitive Gaming offering to Fairbet’s land-based venues.  The partnership will see more than 150,000 annual ebasketball and esoccer matches boosting engagement with Fairbet’s retail properties through self-service betting terminals provided by Playtech.  Fairbet has been operating retail venues since 2004, with an extensive choice of content and wagering options.  Antoine Pace, CEO at …