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The Advertising Standards Authority (ASA) has released a set of marketing tips that companies and gambling operators should follow for the 2024 Euros. Firstly, the organisation advises to not ‘pad your stats’, stating that misleading endorsements ‘will not improve goal difference’. The ASA explained: “Intellectual property in football is big business. Marketers will naturally want their brands to be associated …

Following a short break in Q1, Jake Pollard’s Market Make-up series returns with Propus Partners dissecting the online sportsbook trends of dynamic CE markets of Poland and the Czech Republic. Vying  for a larger slice of market share in Poland and the Czech Rep, sportsbooks have deepened their offerings of secondary sports such as MMA, ice hockey and esports, spearheaded …

The Danish Gambling Authority, Spillemyndigheden, has released the latest data from ROFUS, the country’s self-exclusion register, highlighting that the number of signees stands at 50,000 in April.    ROFUS was first established in 2012 as part of a wider political strategy to curb gambling harm in Denmark.  The scheme has since been quite successful in providing player support, going from the …

After a lengthy off-season spanning the entirety of Q1, the Brazil Serie A campaign finally got underway at the weekend. One of Latin America’s most-watched leagues, Serie A will captivate a nation which is hooked on football and celebrates the sport as a cultural cornerstone rather than a hobby or pastime.  The 2024 season will throw up several intriguing storylines. …

A pledge has been made by MOST, the ‘Sovereign Party of Croatia’, to overhaul the nation’s gambling laws by implementing a ban on advertising and introducing new protections to curb addiction. MOST’s pledge carries significance as next week Croatia will hold a snap election on Wednesday, 17 April, due to the fallout of the coalition government led by the Croatian …

Altenar has boosted its executive team with the appointment of Sam Hill as its new Sales Director.  Hill joins the sportsbook and igaming software supplier with almost 15 years’ experience in the industry, with this latest hire ‘encompassing Altenar’s ambition’ to further extend its outreach globally. Starting in the betting industry in 2010, Hill has elevated his career to become …

The Danish Gambling Authority, the Spillemyndigheden, has ordered Malta-based igaming operator Mr Green Ltd to re-evaluate its internal controls after failing to comply with local AML rules. A review by the regulator has concluded that Mr Green exhibits “insufficient” business risk practices. This comes in the form of lacking separate risk assessments for each individual aspect like the use of …

Esports data provider Oddin.gg has partnered with Czech esports tournament organiser PLAYzone and its flagship Tipsport Counter-Strike 2 event.  Sponsored by Tipsport, the biggest Czech betting agency, the competition has signed Oddin.gg as its Official Data & Integrity Partner in a multi-year contract spanning across several editions of the PLAYzone event.  Pavel Kristián, Project Manager of PLAYzone, said: “As a …

GamCare has revealed that thousands of people have been supported through the National Gambling Support Network, as the initiative celebrates its one-year anniversary. The charity also highlighted the GambleAware-commissioned network’s short waiting times, with people seeking support for problem gambling being offered a treatment session in three and a half days on average between October-December 2023. Anna Hargrave, Chief Commissioning …

Sky Sports and BBC Sport have extended their respective media rights deals with the Women’s Super League (WSL) for an additional year.  The two media organisations will continue to showcase the best of England’s women’s football throughout the whole 2024/25 season, with a total of 44 games being aired on Sky and 22 on the BBC.  Fans will be able …