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Keane and Richards in Sky Bet's latest ad campaign
BREAKING
Marketing
Time to read: 4 min
Sky Bet’s new football campaign hits the screen as Premier League approaches
August 7, 2026
people playing esports
BREAKING
Europe
Time to read: 2 min
BETBY fuels player engagement with ePadel Tennis and eSumo
August 6, 2026
A US dollar and graph showing gains and declines, symbolic of Genius Sports' Q2
BREAKING
Technology
Time to read: 3 min
Genius Sports confident investments will pay off after clocking $76m Q2 loss
August 6, 2026
Giorgia Meloni, PM of Italy
BREAKING
Retail
Time to read: 3 min
Italy: Retail betting reorganisation removed from government agenda 
August 6, 2026
SBC Summit rolls out structured networking programme.
BREAKING
SBC Events
Time to read: 4 min
SBC Summit 2026 rolls out structured networking, powered by SBC Connect
August 6, 2026
Premier League trophy, representing Super Group's presence in the league after Man Utd deal
BREAKING
Sportsbook
Time to read: 5 min
Super Group CEO hails Man Utd deal as Betway asserts Premier League dominance
August 6, 2026
A board room, symbolising the change in Flutter Entertainment's leadership
27:18
BREAKING
Featured News
Time to read: 6 min
Where next for Flutter? Outgoing CEO expects “continuation of strategy’ under new leadership
August 6, 2026
BREAKING
Features
Time to read: 8 min
John Cook: Your brand isn’t just colours or a logo, it’s much more than that
August 6, 2026
Flag of Brazil flying before the Chamber of Deputies
BREAKING
Comment
Time to read: 7 min
Betting advertising: what's changed for Brazil's agencies, influencers, and brands?
August 6, 2026
following footsteps, representing Kalshi following Polymarket with a Genius Sports partnership
BREAKING
Sportsbook
Time to read: 3 min
Kalshi follows Polymarket in partnering with Genius Sports
August 5, 2026
Rio de Janeiro, Brazil
BREAKING
Latest News
Time to read: 2 min
Lack of gambling age-protections land Apple Brazil in legal trouble
August 5, 2026
Welsh flag flying backwards
BREAKING
Sportsbook
Time to read: 2 min
FeedConstruct adds Wales to ever growing international football portfolio
August 5, 2026
Graph with a declining trend, representing Flutter's latest results
BREAKING
Featured News
Time to read: 8 min
Flutter Entertainment reports $296m net loss despite early World Cup boost
August 5, 2026
Flutter Entertainment branding on the New York Stock Exchange
BREAKING
Sportsbook
Time to read: 3 min
Flutter CEO Peter Jackson to depart amid 50% fall in 2026 share price
August 5, 2026
An Entain logo at an SBC event
BREAKING
Sportsbook
Time to read: 3 min
BlackRock increases Entain control to over 5% again
August 5, 2026
SBC launches new global prediction markets forum in Lisbon .
BREAKING
Latest News
Time to read: 3 min
SBC launches new global prediction markets forum in Lisbon 
August 5, 2026
Superbet branding on Greek football club shirts
01:06
BREAKING
Interviews
Time to read: 6 min
Superbet accelerates bid to break into Greek top three
August 5, 2026
Genius Sports, whose share price rose after a partnership with Polymarket
BREAKING
Sportsbook
Time to read: 5 min
Polymarket deal hands huge boost to Genius Sports shares
August 5, 2026
A man tossing a coin, symbolising Super Group and Betway slipping a loss into a profit in Q2 2026
BREAKING
Sportsbook
Time to read: 4 min
Super Group flips loss to profit in Q2 as Betway steams ahead in Africa
August 5, 2026
BREAKING
Retail
Time to read: 3 min
Bacta: "You cannot protect consumers by weakening the regulated market"
August 5, 2026
Horse racing, representing The Jockey Club leaving the RCA
BREAKING
Sport
Time to read: 4 min
Horse racing plight continues as The Jockey Club ditches Racecourse Association
August 4, 2026
A magnifying glass focusing on Austria
BREAKING
Europe
Time to read: 3 min
Austria submits Gambling Act changes for EC determination
August 4, 2026
Fred Done, Betfred, with Super League trophy
BREAKING
Sportsbook
Time to read: 3 min
Betfred reported to be ending Super League sponsorship deal after nine years
August 4, 2026
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Featured Articles
Time constraints in the Netherlands
BREAKING
Europe
Time to read: min
Dutch licensees scramble to renew contracts on five-year anniversary
August 10, 2026
Various sports, representing SBC News' Sponsor Spotlight
BREAKING
UK
Time to read: min
Sponsor Spotlight: BOYLE Sports redefines marketing playbook 
August 7, 2026
A board room, symbolising the change in Flutter Entertainment's leadership
27:18
BREAKING
Featured News
Time to read: min
Where next for Flutter? Outgoing CEO expects “continuation of strategy’ under new leadership
August 6, 2026
Graph with a declining trend, representing Flutter's latest results
BREAKING
Featured News
Time to read: min
Flutter Entertainment reports $296m net loss despite early World Cup boost
August 5, 2026