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NSoft provides its operators Optimove’s CRM marketing solution

NSoft has partnered with Israel-based CRM Marketing company, Optimove, to provide the company’s operations to its users. The collaboration has seen international betting and igaming supplier fast-track the integration with Balkan Bet, which is a long-time NSoft client already leveraging Optimove’s AI-mapped CRM journeys. Dubravko Simic, SVP of Sales and Business Department at NSoft, commented: “We are committed to offering …

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Super Group secures Friday listing on NYSE

Super Group, the operating company of Betway and Spin, has finalised its merger with SPAC partner Sports Entertainment Acquisition Corporation (SEAH). As a result of the transaction, Super Group intends to issue its shareholding on the New York Stock Exchange (NYSE) beginning Friday 28 January.  The duo expects all closing conditions for the business combination – which will see  Super …

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Spelinspektionen fine against ULS upheld by Swedish court

United Lottery Solutions’ (ULS) claim against a Spelinspektionen, Swedish Gambling Inspectorate, fine has been rejected by the country’s Court of Appeal. The SEK 700,000 (€67,104) penalty was imposed in 2019 after ULS breached laws relating to betting on lottery games, with the Inspectorate maintaining that the Lottoland subsidiary’s actions were not covered by its gaming licence.  Spelinspektionen asserted that the …

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Flutter opens Ceuta hub to support Spanish market growth ambitions  

Flutter Entertainment has opened a strategic hub in the Spanish autonomous city of Ceuta to support its Spanish market operations. Local news sources have disclosed that the hub will form part of the ‘Flutter International’ unit of the FTSE100 gambling group, who are reported to be in the process of hiring 30 Ceuta based employees The Ceuta hub aims to …

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BtoBet ready to go Dutch with Neuron 3 following KSA licence award

Sportsbook supplier BtoBet, part of Aspire Global Group, has been granted a licence for its sportsbook platform by Dutch gaming authority, the Kansspelautoriteit (KSA). The development, said the firm, represents a significant milestone, providing it with the opportunity to enter one of Europe’s most appealing igaming markets. Receipt of the licence means that BtoBet’s Neuron 3 sportsbook platform is now …

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TalkBanStop secures funding for another year of operations

TalkBanStop will continue operating for another year, after receiving additional funding from a regulatory settlement approved by the UK Gambling Commission (UKGC). The funding will allow TalkBanStop to provide its services until March 2023, with the initiative having originally been launched as a 12 month pilot programme last year, operated by the triple partnership of Gamcare, Gamban and Gamstop. All …

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KSA warns consumers of inbound blackout of unlicensed websites  

Kansspelautoriteit (KSA) the Netherlands gambling authority has issued a ‘consumer warning’ that soon illegal/unlicensed websites will no longer be available to access.  The warning comes as KSA steps up its enforcement against illegal operators to safeguard Dutch gambling’s ‘legal offer’ provided under the ‘Play Safe’ mandate of the KOA Regime. Having launched the KOA Regime on 1 October, KSA swiftly …

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Betfair finds new ambassador in ‘innovative’ Bryony Frost

Betfair, a subsidiary of Flutter Entertainment, has named top jockey Bryony Frost as an ambassador of the betting brand. The collaboration sees Frost share her views on racing and her weekly rides, including 12-time champion trainer, Paul Nicholls, two-time champion jockey, Ryan Moore, and TV pundits such as Kate Tracey, Kevin Blake and Vanessa Ryle. Laura-Jane O’Shea, Chief Executive Officer …

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Eric Frank: Odds On Compliance – Operators must accept patchwork of US laws 

Beginning a new feature series for SBC, Brand Ambassador Ilya Machavariani Senior Partner and CEO at 4H Agency examines the technical challenges and conflicts that operators face in 2022 and beyond.  Feature-1 sees Machavariani interview US markets compliance expert,  Frank, the CEO of Odds on Compliance and former VP of Legal Affairs for The Stars Group.  Providing his firsthand knowledge …

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Sportradar appoints Brendan Tinnelly as Head of Paid Social Advertising for ad:s

Global sports technology provider Sportradar has confirmed the appointment of Brendan Tinnelly as Head of Paid Social Advertising for ad:s, its industry specific multi-channel marketing performance platform.  In this newly created role, Tinnelly joins the ad:s strategy team and will lead a group of paid social media specialists to optimise client campaigns utilising ad:s’ proprietary technology.  Described by the firm …

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