Interviews

Mybet’s Sean Keogh: industry is ‘over-delivering to consumers’ #boscon2017

Having led the redevelopment of European betting operator mybet Holdings’ IT Platform, the firm’s major technology development for 2016 & 2017, Sean Keogh Chief Product Officer speaks to SBC on current industry product development dynamics. Ahead of Betting on Sports 2017 (12-15 September), Keogh an industry technology veteran breaks down the industry’s current development framework, operator trends with regards to product …

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Rahul Sood – Unikrn – Betting on esports

Rahul Sood is the CEO at esports only bookmaker Unikrn. During a busy year to date which has seen Unikrn acquire tournament organiser LEET.gg and release its own cryptocurrency, unikoingold, on Ethereum, Sood caught up with SBC News ahead of his speaker slot at the Betting on Esports Conference in September. Sood will be discussing esports betting on the panel …

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Fredrik Elmqvist – Yggdrasil Gaming – A customer first approach that makes iSENSE

Yggdrasil - iSENSE

Yggdrasil Gaming CEO Fredrik Elmqvist spoke to SBC News about building its own platform iSENSE, the challenges of local regulation and the thinking behind its slightly obscure company name. SBC: What does it take to take a gaming developer brand from an unknown entity and newcomer in the space to one that’s well known and respected? FE: Innovation, creativity and …

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Mirio Mella – Pinnacle: Betting Resources – Why education matters

Placing player education at the forefront of its business strategy, sportsbook Pinnacle has launched its ‘Betting Resources’ program as a key initiative for 2017. Mirio Mella Head of Customer Engagement details the program’s execution and why player education can mark a difference within a saturated online betting market. _________________________ SBC: Hi Mirio great to catch up, can you detail to …

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SBC Leader Profile – Michael Brady – Bede Gaming – Growth Outside of the Box!

Having formed one of the fastest growing technology companies within the betting and gaming sector, Michael Brady, CEO, of Bede Gaming tells SBC how his firm’s growth has been driven by thinking outside the box and working on new industry dynamics with its growing portfolio of clients…  _______________________________  SBC: Hi Michael, Bede Gaming is one of the newer industry platform …

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John Pettit – Playtech BGT – New Tricks…Servicing Independents

John Pettit, Playtech BGT Sport’s UK, Ireland, Asia and Australia Managing Director speaks to SBC on his firm’s detailed approach to servicing independent bookmakers. Having secured new terminal contracts with a number UK independent bookmakers, Pettit details how Playtech BGT services and provisions can help ‘independents’ continue to make their mark within the ultra-competitive UK retail betting sector.    __________________________ …

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Jacob Lopez – OPTIMA – A personal device in a retail environment

OPTIMA - iSHOP

Jacob Lopez, Founder & CEO at OPTIMA, spoke to SBC News about the company’s new influx of staff, year-on-year revenue increases and its new engagement tool for retail betting shops. SBC: We understand that OPTIMA has hired 50 new employees in the last six months; what specific departments have you targeted with these appointments? JL: Yes, but we are still …

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Richard Walsh – Sportsbet.io – Bitcoin makes mainstream move

Cashbet - Copyright: stevanovicigor / 123RF Stock Photo

Richard Walsh, Managing Director of the Coingaming Group which operates Sportsbet.io, spoke to SBC News about the sportsbook’s journey, the burgeoning blockchain technology and transparency over legal issues in bitcoin betting. SBC: Hi Richard, can you summarise for SBC readers the Sportsbet.io journey from its inception and initial planning, through to its current day-to-day operations? RW: Since launching in-time for …

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Oskar Mühlbach – Garbo – Taking a niche product into a crowded industry

Garbo - Copyright: lucadp / 123RF Stock Photo

Mr Green chief venture officer (CVO) Oskar Mühlbach has been tasked with relaunching Garbo.com, the company’s female player focused online casino brand. We caught up with Mühlbach to discuss his plans for the Swedish target market, providing a customer-centric experience and standing out within a crowded industry. SBC: With the relaunch of this product, what have you done differently and …

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Sponsorship Spotlight – Playing a part in the Newcastle story

Football Index - Copyright: dizanna / 123RF Stock Photo

Last month, independent sports marketing agency SportQuake played a major role in the activation of FUN88’s new three-year shirt sponsorship deal with Newcastle United. We caught up with SportQuake CEO Matt House to find out how dependent this deal was on the Magpies’ promotion to the top flight and how the company’s marketing strategies are different in the UK, when …

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