Interviews

The level of interconnectivity between sports and betting is arguably one of the strongest links any two sectors have in global business. In an age of technological and media development, this connection has never been so apparent. To gain direct insights into this increasing convergence ahead of the SBC Summit Barcelona, SBC spoke to Ivan Bešlić, Sofascore’s Chief Operating Officer, …

In the dynamic world of affiliate partnerships, securing a beneficial deal with operators is paramount to unlocking the true value of players.  Yet, amid the pursuit of success, disputes over player value can occasionally arise, leaving both parties seeking an equitable resolution.  For Sirp de Wit, CEO of Inovatiq, who started his career in affiliate marketing back in early 2009, …

Miloslav Ivanov, who recently joined Atlas-IAC as Chief Sales Officer, outlines his plans for the company and its continuing growth, particularly in LatAm where it has established itself as one of the continent’s most exciting new success stories.    Congratulations on your appointment as Chief Sales Officer at Atlas-IAC! Can you tell us a bit about yourself and your plans …

Amir Mirzaee, Chief Commercial Officer and Managing Director of Bayes Esports, dives into all things AI and its use cases within the wider esports industry – most importantly, how its misusage is hurting the esports industry Artificial Intelligence, or just AI for short, has become a contentious topic in the recent past. Programs such as “ChatGPT” opened the door to …

Since the start of this year, Soft2Bet has set out on a journey to expand its global footprint, with its most recent market entry being Romania. One month on, and the provider is confident that the Romanian market has been a ‘natural fit’, and one that presents a whole host of opportunities for further expansion. In a chat with SBC …

Affiliates play a core role in interconnecting the global betting and gaming sector, the importance of which will be on full display at the SBC Summit Barcelona in September this year. Sharing his own experience of the gaming affiliate space and how it can navigate the challenges ahead, SBC’s Senior Affiliate Relationship Manager Julian Pitts broke down what he believes …

Brigid Simmonds, Chair of the Betting & Gaming Council (BGC) reflects on the trade body’s development since its inception in 2019, navigating the crossfire of UK Gambling’s journey towards its regulatory resolution in 2023.  A headline speaker of the SBC Summit Barcelona (19-21 September), Simmonds cites that UK Gambling shares a ‘common experience’ with other European markets awaiting regulatory settlement. …

Tim Scoffham, CEO of the newly-launched WeAreGame brand, offers some insight into the creation of the company, its core values and expectations for emerging markets such as Brazil. SBC: You recently announced the formation of the WeAreGame brand. Can you tell us more about the two organisations behind the launch, WeAreTechnology Group and BelloaTechnologies? Tim Scoffham: WeAreTechnology Group provides premium …

The FIFA Women’s World Cup is a week away and the quality of on-field action and volume of media coverage is expected to drive an explosion in global interest in the women’s game, teams, and players. SBC News spoke with John Harlow, SVP of Betting at Stats Perform, about why this World Cup will present some different opportunities for sportsbooks, …

Better Collective has hired Sarah McChesney-Gordon as Head of Commercial Projects to focus on developing and commercialising its new flagship data and odds-powered proprietary creative and adtech suite, BetSense. McChesney-Gordon shares with SBC, how her wealth of experience will also play a crucial role in key commercial projects across the wider business ecosystem. ____________ SBC: Congratulations on your new role …