Interviews

Brendan Tinnelly, Head of Paid Social at Sportradar, shares his views on betting on tennis and explains why operators are turning to paid social to engage tennis bettors and boost their customer acquisition strategies. Where does tennis as a global sport sit in terms of its importance to betting operators and can you tell us more about the content it …

With skyrocketing customer acquisition costs and a consolidated market making it difficult to differentiate from competitors, these are challenging times for sportsbooks wishing to thrive in a competitive industry.  We spoke with Dotan Lazar, Co-Founder and CEO of LSports, alongside Chief Revenue Officer Yoav Ziv and Chief Technology Officer Avri Simon to gain insights into the current state of the …

Despite heavy competition in many markets from the private sector, state-backed and affiliated lottery companies are no strangers to sports betting. In fact, the market contributes greatly to lotteries’ charitable contributions. This is what Arjan van ‘t Veer, Secretary General of the European Lotteries (EL), explained to SBC alongside newly elected President of the association Romana Girandon. Does EL value …

Despite the Premier League’s vote to gradually reduce the visibility of gambling sponsorships, the top-flight remains a prominent vehicle for operators due to its broadcasting reach and branding power.  This is the primary motivation behind SBOTOP’s deal with Fulham FC, Celton Manx Limited CEO Bill Mummery explained. The firm’s agreement with the Cottagers marked its return to the Premier League, …

It’s been one year since Sportradar introduced ORAKO, it’s all-in-one sportsbook solution, providing operators worldwide with the tools they need to launch and establish a sports betting business in any regulated market. During those 12 months, Jacob Lopez Curciel, SVP, Managed Sportsbook Services at Sportradar, and his team have worked with a number of operator clients in multiple jurisdictions worldwide.  …

It is becoming increasingly difficult to engage new players and retain existing bettors. But one way in which operators can tap into new player bases is through gamification tools such as jackpot tournaments. James King, CEO of Flows, sheds light on how operators can leverage Flows’ latest development, ‘Flo,’ to unlock new realms of engagement and retention. He tells us …

Marina Ilyina, CEO of PIN-UP Global, unwraps the company’s intricate and multi-faceted approach to the igaming sector, underlining its ‘no-boundaries’ mentality and how it uses a people-first strategy to serve the business.   SBC: For those among our audience who aren’t familiar with PIN-UP Global, can you provide an introduction to the ecosystem and an overall outline of what it does? …

The first half of 2023 has been a busy one for GR8 Tech – a brand evolution, expansion into new markets and even the launch of new products and solutions. But according to CEO Evgen Belousov, the latter half of this year will be brimming with bigger and better opportunities. In a discussion with SBC News, Belousov reflects on the …

Andrii Nekrutov, Chief Integrity Officer at BETER, discusses integrity best practices in sports and esports, with a focus on BETER’s in-house events such as its Setka Cup and ESportsBattle content streams. Drawing on his extensive experience at INTERPOL as well as various security positions, Nekrutov outlines how important it is to bake integrity into every part of your organisation. SBC: …