Interviews

Brazil. A country that has captured the attention of the industry for quite some time, but one that has exploded into prominence in recent times due to a much discussed green-light being issued regarding the adoption of online gambling regulation. Fresh off the back of a successful SBC Summit Rio, Clever Advertising has reflected on this development and its own …

Data management and business intelligence have been determined as the vital disciplines for all gambling-related businesses to maximise margins and reduce costs needed to compete in a cutthroat market. Yet, despite AI innovations, gambling’s value-chain has become more convoluted in its data frameworks and processes. Hence incumbents require an intelligent approach beyond data collection, to benefit from a data-driven culture …

Ahead of the Cheltenham Festival, Sportsbook and Trading Director Mark Wilson pinpoints five key challenges to be encountered, and highlight how FSB will overcome these as the true horse racing specialists in the sportsbook platform provider space. People The foundation upon which our entire horse racing operation has been built on. Having intuitive, in-house expert knowledge on the sport allows …

With a population exceeding 380 million and encompassing 16.5% of the earth’s land area, the North American market emerges as a vast global arena brimming with potential. Yet, across its 50 jurisdictions, each with its unique regulatory framework, navigating the North American market poses as many challenges as it does opportunities. SBC’s Affiliate Leaders recently spoke with Catie Di Stefano, …

Content and sports betting data supplier PA Betting Services (PABS) recently announced plans to become the official supplier and managing partner of sports data and content provider Timeform’s B2B services. SBC Media spoke exclusively to PA Betting Services Director Eugene Delaney and Timeform Director Sebastian Butterworth about the rationale behind the deal. SBC: What was it about Timeform that made it an attractive …

Last February, Better Collective, global gaming’s biggest media group completed its €176m acquisition of Playmaker Capital, diversifying its media portfolio once more to take leadership in South American markets. Ahead of the inaugural SBC Summit Rio (5-7 March), Simon Hovmand-Stilling, CEO of Better Collective South America details no compromise in the strategy to take Brazil’s top spot, building its most …

At a bustling ICE London, Fast Track CEO Simon Lidzén talked to SBC News about a slogan that is so synonymous with the engagement platform, the current state of CRM, the importance of delivering truly unique experiences, what the future holds for the company and much more. SBC News: What is meant by ‘the future of CRM’ being synonymous with Fast Track, …

SBC’s Affiliate Leaders caught up with Edoardo Ganetti, Director of SEO at Gambling.com, ahead of his participation at the CasinoBeats Summit to discuss some of the key talking points during the SEO Chatshow titled ‘E-E-A-T and AI: frenemies or not?’, where he will appear as one of the speakers. The conversation encompassed a range of topics, delving into the correlation …

It cannot be underestimated how big a year 2024 is for sports betting. The Olympic Games, the UEFA European Championships and CONMEBOL’s Copa America all have the potential to be betting bonanzas.  The latter, especially, could be crucial given that Brazil – Latin America’s largest country with a football-frenzied population – is establishing a regulated framework for betting. Given the …

The effectiveness of affiliate-operator partnerships relies on numerous factors. These include the potency of the affiliate brand, their commitment to developing top-quality content, and their bold strategies for customer acquisition. Whether the strategy builds on the implementation of new technologies, exploration of diverse player acquisition tactics, or a forward-thinking approach to commission models, the goal remains the same – ensuring …