An unwavering commitment to excellence has been cited by Platipus CCO Stanislav Mykhaylov in ensuring that the company can navigate the bustling and tricky waters that are associated with aggregation.
Representing a space that has witnessed a significant boom across recent times, the igaming group asserts that a dedication to making sure that content resonates with diverse audiences and reaches its full potential are critical to forging a successful path.
Titled Plati+, coverage is provided across Latin America, Africa, and Europe, and over 20 gaming providers are currently held, while more than 100 direct integrations and an array of retention tools are also boasted.
In conversation with SBC News, Mykhaylov elaborates on the key factors to keep in mind when it comes to smooth relationships, the importance of offering additional elements beyond just the games themselves, and how the many obstacles faced can be overcome.
SBC News: The role of aggregators has really grown in prominence and importance during recent times. With the industry not exactly shy of options within this regarding how will Plati+ differ from the wealth of offerings already available?
Stanislav Mykhaylov: Plati+ is all about being simple, reliable, and innovative. Our platform ensures seamless and easy distribution of gaming content, allowing new games to be added with lightning-fast integration.
Clients can count on Plati+ to break down technical barriers and boost operational efficiency. Plus, we offer a powerhouse of retention tools, including cutting-edge tournament features, free spins, and bonus buy options, all designed to thrill modern gamblers.
Our existing and potential partners will find a trustworthy and like-minded ally in Plati+, eager to make every partnership a success!
SBCN: Can you provide us with an insight into some of the internal discussions that take place when partnerships are being formed between operators and suppliers?
SM: When we’re forming partnerships between operators and suppliers, it’s all about finding the right fit and creating a win-win situation. First, we make sure our goals and values align, so we’re both on the same page and excited about what we can achieve together.
We dive into market strategies, looking at trends and customer needs to ensure that the partnership will hit the mark and bring real value.
Lastly, we’re in it for the long haul. We explore growth opportunities and potential hurdles, aiming to build a partnership that’s not just successful today but sustainable and rewarding well into the future.
SBCN: In terms of when the deals are being agreed, what are some of the key factors that you consider to ensure the relationship runs smoothly?
SM: At the heart of what we do is clear communication. We ensure everyone is on the same page and ready to overcome any challenges that come our way. By setting clear objectives and defining roles, everyone understands their part in our journey to success.
Plus, we track our progress with performance metrics and make sure to celebrate our achievements along the way.
Flexibility is key for us! We stay adaptable to seize new opportunities and handle any hurdles. And just in case, we have solid conflict resolution strategies ready to go.
Regular check-ins keep us aligned and proactive, ensuring we’re always moving forward together.
SBCN: How vital is it that aggregators step up not with just games, but with games that are feature-rich and bring extra elements to the table, as well as tools to help with player interaction and gamification elements etc…?
SM: It’s crucial for aggregators to go beyond simply offering games. Players have increasingly high expectations, seeking more immersive and engaging experiences.
This means delivering games that are not only feature-rich but also incorporate innovative elements that enhance gameplay.
We recognise this need and offer a suite of tools designed to elevate player engagement. Our tournament tool, for instance, allows players to compete against each other, fostering a sense of community and competition that keeps them coming back.
The buy bonus option gives players the opportunity to fast-track their gaming experience by accessing special features immediately, catering to those who crave instant gratification.
Additionally, our free spins feature serves as a powerful retention tool, providing players with added value and encouraging them to explore new games.
SBCN:Let’s take a moment to look at markets. We see regulation as a consistent talking point for a number of reasons. However, in this particular instance, how can aggregators help operators when entering new jurisdictions and/or in boosting the exposure of games within specific regions?
SM: They simplify the integration process by providing access to a diverse range of games through a single platform, which helps operators quickly adapt to new markets.
Additionally, aggregators provide valuable market insights and analytics, enabling operators to tailor their offerings to regional preferences.
They also support marketing efforts, utilising established relationships with local partners to boost visibility and player engagement, ultimately facilitating a strong market presence.
SBCN:When we look at the challenges aggregators are faced with, what would you highlight here and how would you say these obstacles can be tackled?
SM: Aggregators face several challenges, such as navigating changing regulations, managing smooth technology integration, and standing out in a competitive market.
To address these, they need proactive compliance teams that stay updated on new regulations and build strong relationships with regulators.
On the tech side, having a flexible system that can easily integrate with different platforms is crucial, along with staying updated on the latest technologies.
To keep their game offerings fresh and engaging, aggregators should focus on strong partnerships with innovative game providers, ensuring the content remains diverse and high-quality.
Finally, to distinguish themselves in the market, aggregators should emphasise unique offerings and exceptional customer service, helping to build a strong brand and attract more partners.