Area for interviews

Alexander Kamenetskyi, SOFTSWISS: is gamification more than just a buzz word?

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook

If we were to look back at some of the key challenges for igaming companies in 2023, we might find that there’s been plenty of discussion around the topics of player engagement, retention and elevating the overall betting experience.  But one solution that has been proposed numerous times is gamification – the idea of creating new layers of games / …

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Leader in Transformation: Per Widerström’s Career in and Beyond Gambling

Leader in Transformation: Per Widerström's Career in and Beyond Gambling

If you had asked a young Per Widerström at the age of six about his dreams, the answer would have been crystal clear – Per wanted to be a professional football player. However, while football might have missed out on a future star, a different field gained something extraordinary: a determined leader and innovative thinker. Widerström boasts an illustrious career …

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Is there a ‘silver bullet’ to fix the rising costs of acquisition & retention?

Rising acquisition and retention costs

With global betting and gaming markets becoming increasingly competitive, igaming operators are finding that they have to go above and beyond the traditional advertising strategies in the hope of attracting bettors to their website.   With the competition hotting up, we’ve seen more creative player engagement campaigns emerge, but alongside that, there has been an exponential rise in the costs of …

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Luis Figo: Working with Digitain an ‘incredible journey of discovery’

Luis Figo

Football superstar Luis Figo is set to make an appearance at next week’s SBC Summit Barcelona, when he joins the Digitain team for the Global Betting and iGaming Show.  The former Sporting CP, Barcelona, Real Madrid, Internazionale and Portugal legend is now brand ambassador for the igaming technology company, a role he recently renewed for a second year. Ahead of …

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Araksi Sargsyan: Enhancing the delivery of virtual sports

DS Virtual Gaming at SBC Summit Barcelona

The concept of virtual sports may be simple but, as DS Virtual Gaming’s Head of Business Development Araksi Sargsyan explains, that does not mean the product cannot be improved and delivered to betting shops and players in more effective ways. Ahead of next week’s SBC Summit Barcelona, Sargsyan told us about the supplier’s latest product developments and how they can …

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Atlas-IAC’s Miloslav Ivanov: a vision to modernise the betting industry

Atlas-IAC’s Miloslav Ivanov: a vision to modernise the betting industry

Atlas-IAC has had an impressive year, enhancing its footprint across a number of key markets, particularly in LatAm. What lies in store for the company in the months ahead? We spoke with Chief Sales Officer, Miloslav Ivanov, to find out, as well as the brand’s plans for its debut at this year’s SBC Summit Barcelona.  Given your impressive industry experience …

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Triston Smook: How Betsson Group Affiliates is tackling new markets and changing regulations

Betsson Group Affiliates at SBC Summit Barcelona

The challenge of running the affiliate team at a major international operator is ever evolving, with stricter regulations, launches in new markets, developments in technology and the shifting sporting landscape just some of the issues to tackle. Ahead of taking his team to SBC Summit Barcelona, Triston Smook, Head Of Affiliates for Betsson Group Affiliates, tells us how he is …

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A legacy as ‘one of the good guys’ – OpenBet’s Jordan Levin reflects on leadership

A legacy as ‘one of the good guys’ - OpenBet’s Jordan Levin reflects on leadership

M&A and structural changes are a huge part of the betting business and are developments with which Jordan Levin, CEO of OpenBet, has had extensive first-hand experience. Having been ‘found’ by the betting and gaming sector in 2006 after a career in the higher echelons of finance, Levin has seen OpenBet – which he took the helm of as CEO …

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Redefining work in igaming: Flows’ James King on blending human talent with AI-powered automation

James King, Flows

Artificial intelligence, or AI, has become increasingly popular within the igaming industry as we all well know. But one such question that has often been floated around is ‘how can companies work alongside AI effectively to create a streamlined working environment?’ James King, CEO of Flows, believes that the answer lies in finding that meeting point between technology and the …

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