As Better Collective continues to enhance its focus on responsible gambling, Mindway AI and its Gamalyze tool is playing a key role in delivering an early risk assessment for players. That’s according to Rasmus Kjaergaard, CEO of Mindway AI. As part of this month’s Better Collective Spotlight, Kjaergaard spoke with SBC News about Mindway AI’s Gamalyze tool and the ways …
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Better Collective: The data to reveal the industry’s best bookmakers
This year’s Better Collective Awards will deliver a market-by-market comparison to celebrate the performance of the best bookmakers, Shona Mackenzie O’Donnell told SBC News. For this month’s Better Collective Spotlight, Mackenzie O’Donnell – the company’s Head of Strategic Events – explained why it adopts a data-first approach to crowning its winners, before revealing that Spain, UK, New Jersey and German …
Read More »Better Collective Spotlight: How ‘The Big Stage’ is building Euro 2020 engagement
Video content can be one of the best ways of interacting with new audiences both in the build up to and throughout a major sports tournament. With that in mind we caught up with Joe Ryan, Head of Video and Audio & Presenter at Better Collective, to discuss why ‘The Big Stage’ by bettingexpert has proved to be such a …
Read More »Better Collective Spotlight: Gaining a unique US position via Action Network
With more and more states weighing up the opportunities that betting regulation can bring, Marc Pedersen – CEO US at Better Collective – believes that the US is the obvious place for the sports betting media Group to continue its execution strategy. In this month’s Better Collective spotlight, Pedersen spoke to SBC about the ways in which Action Network will …
Read More »How Rekatochklart is helping Better Collective build a strong Swedish foundation
Acquiring Rekatochklart was a ‘natural step’ towards Better Collective becoming the leading sports betting media group in Sweden according to Casper Lind Jensen (pictured below), Head of Better Collective Stockholm. For this month’s Better Collective Spotlight, Lind Jensen explained how adding the Rekatochklart brand to its portfolio can help create a better product for punters, while also allowing the Danish …
Read More »Better Collective Spotlight: Using broadcasts to build Cheltenham engagement
Video, audio and social media content have – according to Shane Anderson, Senior Director of broadcasting at Better Collective – played an integral role in engaging with punters on a multi-platform level. Ahead of this year’s Cheltenham Festival, which will take place without spectators, Anderson believes that Better Collective’s Jump To It show can help deliver engaging insights for racing …
Read More »How the Great Dane Nation is keeping NFL fans engaged ahead of Super Bowl LV
With the Super Bowl LV potentially becoming the ‘most legally wagered-on event in U.S. history’, engagement with fans ahead of the game has been a key focus for the Great Dane Nation – a VegasInsider podcast. In this edition of the Better Collective Spotlight, we sat down with the hosts of the podcast – NFL Hall of Famer Morten “Great …
Read More »Making betting safer: Why Mindway AI is the perfect fit for Better Collective
Better Collective kicked off 2021 with the exciting news that it had purchased a further 70% of shares in problem gambling detection specialist Mindway AI – a deal which the sports betting media group says will form a key part of its strategy to ‘make betting safer’. In this month’s Better Collective Spotlight, we sat down with Mindway AI’s CEO …
Read More »How SpilXperten is driving engagement among Denmark’s handball fans
The first matches of the Women’s European Handball Championship are taking place in Denmark today, and this year’s tournament is already generating a lot of excitement amongst the sport’s fans across the country. In this edition of the Better Collective Spotlight, Toke Parbo – Content Manager at Better Collective – discusses why the sport has become so popular in Denmark …
Read More »“Clear rules and market stability” – What regulation means for operators and affiliates in Greece
Greece has welcomed a new era which paves the way for strong market development and long-term investment, explained Kyriakos Fourniadis (pictured), Managing Director for Better Collective Greece and Romania – the division behind Betarades.gr. In the latest edition of the Better Collective Spotlight series, Fourniadis looks into his crystal ball to discuss how the new market structure might lead to …
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