Better Collective Spotlight

Better Collective Spotlight: Thinking beyond the classic affiliate user journey

Better Collective

In this month’s Better Collective Spotlight we had a chat with Edward Fowler (pictured), Marketing Technology Lead at Better Collective, to discuss the future of omnichannel marketing, and to gain a better understanding of how the company utilises it for US facing sports betting information site VegasInsider.com. SBC: Better Collective has developed massively in recent years. Can you give a …

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Better Collective Spotlight: Staying on top of the tech game through QA mindset change

QA

For the latest Better Collective Spotlight on SBC News, we delve into the quality assurance (QA) work behind the scenes at Better Collective, helping popular platforms such as bettingexpert.com to work as efficiently as possible. Toms Jurjaks, Head of QA at Better Collective (pictured), explains more about how the company’s products benefit from these processes, why it’s so important in …

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Better Collective Spotlight: Why operators should invest in CS:GO betting options

SBC News Better Collective Spotlight: Why operators should invest in CS:GO betting options

For this month’s Better Collective Spotlight, SBC spoke to Henrik Lykkesteen, the firm’s senior vice president of product and global operations, to look into Better Collective’s longer term view and vision for the esports industry.  In February, Better Collective acquired HLTV.org – the leading esports platform in the world focusing on the popular game Counter-Strike: Global Offensive (CS:GO) – for …

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Better Collective Spotlight: How Betarades.gr is driving engagement through YouTube

SBC News Better Collective Spotlight: How Betarades.gr is driving engagement through YouTube

For this month’s Better Collective spotlight, SBC had a chat with Kyriakos Fourniadis, Director Greece & Romania and Theo Riganis, Director of Thessaloniki from Better Collective’s Greek flagship brand Betarades.gr, to discuss the ways the brand utilises YouTube talk shows, and how this helps drive engagement and retention. The Betarades.gr brand has accrued a large social media presence over the …

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‘Better for Bettors’: Better Collective’s formalised approach to sustainable development

sustainable

For this month’s Better Collective Spotlight, we spoke to Christina Thomsen (pictured above), Head of Investor Relations (IR) and Corporate Social Responsibility (CSR) at Better Collective. We asked her about the sustainability strategy at Better Collective, the parent company behind the likes of bettingexpert.com and hltv.org, and a new commitment to supporting the Sustainable Development Goals (SDG) set by the …

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Virtuals and esports – what’s legal for the US market?

esports

For the latest Better Collective Spotlight, we asked USBets.com to explain what is legal in terms of virtual sports and esports in the US, before Better Collective outlined how it is adapting to this time of crisis – including a “quick switch” for its Rotogrinders.com platform. The entire gambling industry is looking for creative alternatives to traditional betting markets during the COVID-19 …

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Can anyone top Trump? Better Collective’s part in the US presidential race

SBC News Can anyone top Trump? Better Collective’s part in the US presidential race

There’s still seven months to go but the US presidential race is already starting to hot up, as the ever divisive Donald Trump pushes for a second four-year term. For this month’s Better Collective Spotlight, SBC News looks at the role that the igaming affiliate is playing in providing data via its US-bookies.com platform.  US-bookies.com is best known for offering …

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Reading the weather: The ‘nerdy’ aspect to RotoGrinders analysis

weather

For this month’s Better Collective Spotlight, we take a look at the weather. Yes, you read that right. The weather is one of the ‘nerdy’ aspects of the sports analysis on RotoGrinders.com, which helps its community to identify the right fantasy sports picks and place winning sports bets. RotoGrinders.com is known for presenting a wealth of information to both die-hard and …

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Benjamin Leander, Better Collective: The referee turned tipster driving safer gambling on SpilXperten

SpilXperten

Former Danish Superliga referee Benjamin Leander has agreed to an extended partnership deal with Better Collective, where he will continue in his role as an official brand ambassador for the firm’s SpilXperten media platform.  For the latest in the popular Better Collective Spotlight series, Leander gives us the run down on his typical weekly routine as a brand ambassador, before …

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