SBC Events

SBC’s inaugural US conference Betting on Sports America has been hailed a huge success, with 97.7% of delegates proclaiming they would recommend the event to a colleague. More than 1,500 delegates attended the event, held last week in New Jersey and New York, with more than 80% coming from North America. In fact, the total number of registrations reached almost …

Former New Jersey State Senator Raymond Lesniak will be speaking at next week’s Betting on Sports America (23-25 April) and holding a book signing session at the event. As an American Democratic Party politician who served in the New Jersey State Senate from 1983 to 2018, Lesniak helped drive the legal challenge to the Professional and Amateur Sports Protection Act …

Members of the European Lotteries trade organisation have invited their counterparts in the US to their panels at Betting on Sports America to discuss their experience of the synergies between the traditional lottery product and sports betting. The Joint Working Group is set to attract a number of the state lotteries and will be held during the Betting on Sports …

Delegates at Betting on Sports America now have access to a Sports Betting Masterclass worth $1,000 as part of their event ticket. Held at Jay Z’s prestigious 40/40 Club in Manhattan, SBC will be hosting a Masterclass from 3pm to 6pm on Tuesday 23 April run by Jonathan Smith, the founder of Sportsbook Training Services, with input from Anthony Gray (Senior …

The openness to innovation, the research to support new innovation, the resources to gain ‘first mover advantage’ for such innovation, or the response time to existing innovation. Whatever the context, innovation is a buzzword that dominates the industry agenda. However, sports betting and gaming solutions provider OPTIMA has taken a slightly different approach to arming its operators with the right …

Dennis Drazin of Monmouth Park racecourse is to be the third industry stalwart to be inducted into the Sports Betting Hall of Fame. Drazin will join former New Jersey Governor Chris Christie and Las Vegas bookmaking legend Art Manteris in the latest intake of the Hall of Fame, curated by SBC (Sports Betting Community). The Hall of Fame ceremony is …

New innovative businesses at the start of their journey now have the opportunity to promote their vision at Betting on Sports America, the largest dedicated sports betting industry conference and trade show in the US, which is being held from 23-25 April at the Meadowlands Exposition Center in New Jersey. Conference organiser SBC (Sports Betting Community) has introduced a Start-Up …

Morten Andersen, who holds the all-time record for most games played in the NFL, will be delivering a keynote speech at this month’s Betting on Sports America conference, held from 23-25 April at the Meadowlands Exposition Center in New Jersey. Andersen is attending #bosamerica as an ambassador for the Denmark-based igaming affiliate Better Collective – a key sponsor of the …

Delegates attending the upcoming Betting on Sports America conference (23-25 April) will be given the chance to learn about how affiliate marketing will shape up in the newly open US market as part of the Affiliate Marketing Masterclass on 24 April. The Masterclass is free to attend and delivered in partnership with AffiliateINSIDER through the organisation’s Founder and CEO Lee-Ann …

Industry veteran Sue Schneider is to join SBC (Sports Betting Community) in a permanent capacity as Community Director as the organisation continues to invest in the US market ahead of this month’s Betting on Sports America conference. Schneider has been working as a consultant to SBC in establishing the event, which is being held April 23-25 at the Meadowlands Exposition …