International betting community gathers in London for Betting on Sports 2016

shergul.arshad.mondogoalLondon will be subjected to a sports betting industry invasion on Thursday 15th and Friday 16th September, as sports betting operators from around the globe arrive to network and discuss the latest trends and developments.

Betting on Sports 2016 has attracted sportsbook operators from the UK, Central and Eastern Europe, US, Canada, Africa, Asia, and even Australia. Organised by SBC Events, it is the largest sports betting industry conference, with a 70-strong list of speakers which includes a golden fantasy sports trio.

Valery Bollier (Oulala Co-Founder & CEO), Shergul Arshad (Mondogoal Founder & CEO) and Ubaldo Baldi (Skill Games & DFS manager at Lottomatica) will be trading ideas about how the bookmakers can work with DFS operators, and make use of their products in an increasingly regulated gambling environment.

Mondogoal’s Shergul Arshad shared his thoughts about the upcoming event: “I’m very excited for Betting on Sports. Everything has its timing as far as industry cycles go, and the next six months will be the time for daily fantasy sports and sports betting sites teaming up. We’re leading the way with the deals with SISAL and Lottomatica in Italy, and both of these have seen good responses to their initial competitions based on Euro 2016.”

Another of the conference highlights will be the ‘Starter’s Orders’ panel, which features the Executive Director from Celton Manx/SBOBet, Bill Mummery. Chaired by Lee Richardson (Gaming Economics Founder & CEO), delegates will be treated to expert insight into Horse Racing, the benefits of the newly introduced ABP, and the possible impact of the Brexit vote on the UK market.

Alongside the many established operators, Betting on Sports will also provide a stage for some of the new brands making a move into the betting industry, including thoughts from LeoVegas CEO Johan Styren. He will be talking about the unique selling points of the new sportsbook, his ambitions for the rest of 2016 and beyond, and how LeoVegas plans to fit into the industry eco-system.

Styren commented: “We have already built a mobile casino that is worth shouting about and in doing so we have garnered a lot of experience and learned a great deal. Now we are using those gained skills to offer a great mobile sportsbook. We have kept in mind what really worked for our mobile casino, and integrated that whilst designing LeoVegas Sport.”

Next year will be an important one for operators from a compliance viewpoint as European directives on money laundering and data protection make their way into law. Former Gambling Commission CEO Jenny Williams, Roy Ramm (ExtraYard), David Clifton and Suzanne Davies (Clifton Davies Consultancy) will be on hand to deliver an interactive workshop aimed at operators, marketeers and compliance professionals informing and discussing the new obligations on the industry.


Betting on Sports 2016 is organised by SBC Events, and will take place at The Grange Tower Bridge Hotel on September 15 and 16.

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