The panel discussion features leading CEOs from the supply side of the business at Betting on Football 2016 conference. Gaming Economics’ Lee Richardson quizzes Peter Bertilsson of Metric Gaming, Jacob Lopez Curciel of Optima and BetConstruct’s Vahe Baloulian.
Curciel believes that if European igaming is to become a truly progressive growth market, both regulators and stakeholders will have to improve dialogue channels for the standardisation of industry business conditions.
The panel also focussed on how suppliers plan to face new client demands and market challenges that will add further burdens in the relationships between suppliers and industry clients, at a time on complex regulatory frameworks, higher costs and increasing competition.
Addressing new client demands, Baloulain revealed that operators are now more aware of supplier operations and structures, and therefore have better understanding of what is deliverable and achievable in terms partnership and projects.
Following the continued consolidation of the betting market in 2016, Bertilsson suggested that once the industry settles, dynamic suppliers should see more opportunities in the market. Of particular interest to Bertilsson has been the joint venture acquisition of Openbet by NYX Gaming, William Hill and Sky Betting & Gaming, and how that will end up affecting the market.
Bertilsson proposed that Tier 1 operators may look to break away from aligned platform suppliers, and seek further independence and flexibility in their services. He said that if this is the case, suppliers that put forward Innovation combined with effective development and delivery strategies will likely be the winners of these new business conditions.
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