Check out the new SBC Podcast featuring the discussion at this year’s Betting on Football #bofcon conference about content marketing. Chris Duncan of Oddslife quizzes Andy Meikle, CEO at Sportlobster, Asaf Peled, Founder and CEO of 90min.com, Matt Wilson, Co-Founder of Ball Street and Jae Chalfin, Founder of GiveMeSport about how they service their audiences.
Andy Meikle, CEO at Sportlobster, discussed the need to make content current, relevant, and published with an understanding as to why it has been shared and how it will actually benefit you. Asaf Peled, Founder and CEO of 90min.com, highlighted the importance of providing socially drive-able content. 90min.com focuses on club-specific communities across social platforms, and the site receives over 250 million monthly page views across 10 languages on both web and mobile.
Matt Wilson, Co-Founder of Ball Street, talked about creating greater intimacy and trust with sports fans, whilst retaining the patience to build a longer term relationship and wait for gratification in the form of conversion. He also maintained the importance of creating a brand perception; for example, Paddy Power have become synonymous with a humorous, often mischievous approach.
Jae Chalfin, Founder of GiveMeSport, alluded to the changing way in which customers receive content, and the importance of knowing what content to post, and crucially when to post it, particularly on Facebook.
Find out more by checking out the audio above or click here
And if you like what you hear, take a look at our Betting on Sports Conference, being held in London on 15-16 September.