Events

Events news and features

Joe Lee: Data is king when it comes to launching new markets

SBC News Joe Lee: Data is king when it comes to launching new markets

The use of features such as ‘request a bet’ can be key in ensuring that operators meet the growing demands of personalised markets explained Joe Lee, Head of GB&I – Sportsbook Trading at Paddy Power.   Lee was speaking on the Creativity in market making panel at the SBC Summit Barcelona – Digital, sponsored by Sporting Solutions, where he was joined …

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Major operators head high-quality day one speaker line-up for SBC Summit Barcelona – Digital

SBC Summi Barcelona Digital - Day One Preview

The biggest ever virtual event for the betting & gaming industry kicks off on 8 September with a stellar line-up of speakers, as top executives from DraftKings, Sportradar, GVC, Paddy Power, Parimatch, Coingaming, Pinnacle and Stanleybet share their insights with the SBC Summit Barcelona – Digital audience.  Day one of the online conference and exhibition opens and closes with unmissable …

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SBC provides the best speaker line-up of 2020 – direct to your desk

SBC Summit Barcelona - Digital

The sports betting industry has been advised to prepare for the biggest virtual gambling event in history next week – SBC Summit Barcelona – Digital. SBC’s Founder and CEO Rasmus Sojmark is encouraging everyone to plan their week very carefully, otherwise they risk missing some of the expert insight that will be shared over the course of the week.  He …

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A helping hand(over): BMIT Technologies virtual agent finds customer service balance

customer service

Finding the right balance between live and automated support for customer service is an ongoing debate in the iGaming industry. While the process of ‘deflecting’ (to technology) for simple case resolution is now well established, the introduction of artificial intelligence (AI) brought new challenges as well as creating opportunities. For example, finding that line where the issue at hand becomes …

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Sportradar’s Carsten Koerl and DraftKings’ Jason Robins to open SBC Summit Barcelona – Digital

Carsten Koerl and Jason Robins at SBC Summit Barcelona - Digital

SBC Summit Barcelona – Digital is set to open with two of the sports betting & gaming industry’s most influential figures, when Carsten Koerl (CEO & Founder, Sportradar) and Jason Robins (Chairman, CEO & Co-Founder, DraftKings) take part in an exclusive In Conversation session. The theme of the event’s keynote, which is scheduled for Tuesday 8 September at 10am CEST, …

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Omnichannel marketing: The “twin remedy” for Italy’s advertising ban

omnichannel

The more that Italian sports betting and gaming operators embrace the omnichannel concept, the less they will miss traditional media advertising. That’s according to Marco Castaldo, CEO at Microgame (pictured left), who believes most of the money pre-advertising ban last summer was “spent ineffectively anyway”. We are looking ahead to next month’s SBC Summit Barcelona – Digital, where Castaldo is …

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SBC Awards: The key to an effective submission

SBC Awards 2020

The SBC Awards, which is now in its seventh year, has officially opened its nominations section allowing individuals to reward and celebrate the very best in sports betting and gaming. In our latest webinar, ‘SBC Awards – How to write an Awards submission’ a panel of esteemed experts discussed the do’s and don’ts when it comes to writing the perfect …

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Jonathan Smith, Sportsbook Training Services: Building an in-play football model

Jonathan Smith, Sportsbook Training Services: In-Play Football Modelling Masterclass

Jonathan Smith, Founder of Sportsbook Training Services, is set to deliver a masterclass on In-Play Football Modelling at September’s SBC Summit Barcelona – Digital.  The session, worth £200, is open to all delegates at the four-day virtual conference and exhibition, and is free to attend. Smith’s masterclass on how to build a simple league winner simulation in Excel was one …

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Big Betting Balagan podcast set for live SBC Summit Barcelona – Digital show

Big Betting Balagan Podcast at SBC Summit Barcelona

SBC Summit Barcelona – Digital will offer delegates something very different to the usual virtual event networking options when it hosts a live episode of the Big Betting Balagan Podcast on 11 September.  The podcast is the invention of three betting and gaming industry veterans, Dan Phillips, Lee Richardson and Vigne Kozacek, who set out to create a forum for …

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