Alternative markets have increasingly come to the fore over the last few months as bookmakers sought to offer new betting opportunities for punters during the global pandemic. While these markets have proven popular, Matt Scarrott, Director of Sportsbook at BetVictor, stated that they will never provide the same allure as the big sports that we are used to. Speaking at …
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The use of features such as ‘request a bet’ can be key in ensuring that operators meet the growing demands of personalised markets explained Joe Lee, Head of GB&I – Sportsbook Trading at Paddy Power. Lee was speaking on the Creativity in market making panel at the SBC Summit Barcelona – Digital, sponsored by Sporting Solutions, where he was joined …
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The biggest ever virtual event for the betting & gaming industry kicks off on 8 September with a stellar line-up of speakers, as top executives from DraftKings, Sportradar, GVC, Paddy Power, Parimatch, Coingaming, Pinnacle and Stanleybet share their insights with the SBC Summit Barcelona – Digital audience. Day one of the online conference and exhibition opens and closes with unmissable …
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The sports betting industry has been advised to prepare for the biggest virtual gambling event in history next week – SBC Summit Barcelona – Digital. SBC’s Founder and CEO Rasmus Sojmark is encouraging everyone to plan their week very carefully, otherwise they risk missing some of the expert insight that will be shared over the course of the week. He …
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Finding the right balance between live and automated support for customer service is an ongoing debate in the iGaming industry. While the process of ‘deflecting’ (to technology) for simple case resolution is now well established, the introduction of artificial intelligence (AI) brought new challenges as well as creating opportunities. For example, finding that line where the issue at hand becomes …
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SBC Summit Barcelona – Digital is set to open with two of the sports betting & gaming industry’s most influential figures, when Carsten Koerl (CEO & Founder, Sportradar) and Jason Robins (Chairman, CEO & Co-Founder, DraftKings) take part in an exclusive In Conversation session. The theme of the event’s keynote, which is scheduled for Tuesday 8 September at 10am CEST, …
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The more that Italian sports betting and gaming operators embrace the omnichannel concept, the less they will miss traditional media advertising. That’s according to Marco Castaldo, CEO at Microgame (pictured left), who believes most of the money pre-advertising ban last summer was “spent ineffectively anyway”. We are looking ahead to next month’s SBC Summit Barcelona – Digital, where Castaldo is …
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Five new members will be inducted to the Sports Betting Hall of Fame at next week’s SBC Summit Barcelona – Digital. Despite the event moving online because of the COVID pandemic, SBC has decided to go ahead with the Hall of Fame ceremony and switch it to a virtual format, in order to pay tribute to some of the most …
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The SBC Awards, which is now in its seventh year, has officially opened its nominations section allowing individuals to reward and celebrate the very best in sports betting and gaming. In our latest webinar, ‘SBC Awards – How to write an Awards submission’ a panel of esteemed experts discussed the do’s and don’ts when it comes to writing the perfect …
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Jonathan Smith, Founder of Sportsbook Training Services, is set to deliver a masterclass on In-Play Football Modelling at September’s SBC Summit Barcelona – Digital. The session, worth £200, is open to all delegates at the four-day virtual conference and exhibition, and is free to attend. Smith’s masterclass on how to build a simple league winner simulation in Excel was one …
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