Events

Events news and features

Mazza: Betting sponsorships are still relevant no matter what the restrictions are

SBC News Mazza: Betting sponsorships are still relevant no matter what the restrictions are

The start of the 2020/2021 European football season, will see a drastic altering in the relationship between football clubs and betting operators.  Once recognised as the leading marketing channel for targeting betting audiences and amplifying brand exposure, in the era of ‘responsible gaming’, European operators have had to rethink their sponsorship strategies under heightened regulatory scrutiny.      Speaking on the ‘Future …

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Ilya Machavariani: Best international practices a priority for CIS region

SBC News Ilya Machavariani: Best international practices a priority for CIS region

Best international practices are high on the agenda for the CIS countries looking to legalise sports betting, according to Ilya Machavariani, head of Russian and CIS gambling and gaming practice at Dentons. Speaking as part of the ‘CIS & the Balkans – The next big thing?’ panel on day two of the SBC Summit Barcelona – Digital, Machavariani gave an …

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Marketing, lotteries and North America take centre stage on SBC Summit Barcelona – Digital day three

SBC Summit Barcelona - Day Three Preview

Affiliates, lotteries and the US market take centre stage on day three of SBC Summit Barcelona – Digital, with a line-up of senior executives ready to share their insights on the future direction of these key areas of the betting & gaming industry.  Following on from the first two days of in-depth insights and high-level discussions at the industry’s largest …

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Tyrone Dobbin: Local partnerships are key to understanding complexities in African markets

SBC News Tyrone Dobbin: Local partnerships are key to understanding complexities in African markets

Establishing a brand in an African market requires a level of local expertise and knowledge, explained Tyrone Dobbin, Managing Director – Africa at Sportingbet at the SBC Summit Barcelona – Digital.  Speaking on SBC’s ‘Africa – the market of the future’ panel, Dobbin emphasised that betting companies must not take a holistic approach to the African market when trying to …

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SBC Summit Barcelona – Digital: Innovating user experience is crucial for fixed odds

SBC News SBC Summit Barcelona - Digital: Innovating user experience is crucial for fixed odds

Innovation in the betting industry remains a prominent discussion, however, since the start of the global health pandemic the topic has risen in significance to ensure that new solutions keep customers engaged. On day two of SBC Summit Barcelona – Digital trading experts sat down to discuss what new innovations are being created for fixed odds solutions. A variety of …

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Yiannis Stathis, SG Digital: The costly pursuit of one-to-one relationships

OpenMarket

SG Digital’s Yiannis Stathis believes that OpenMarket can spell an end to the complex working environment for sports betting operators and suppliers, adding that both sides are losing too much time – and “leaving too much money on the table” – by trying to manage one-to-one relationships. Stathis was delivering a presentation at the SBC Summit Barcelona – Digital, where …

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Agenda announced for new African betting & gaming industry event – SBC Digital Summit Africa

SBC Digital Summit Africa Agenda

SBC Digital Summit Africa, the new dedicated African edition of the world’s leading virtual event for the betting & gaming industry, has unveiled its agenda.  The virtual conference and exhibition on 6 – 7 October is free to attend, providing everyone with an interest in the region with an opportunity to learn from 60 senior executive speakers with hands-on experience …

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Newson: Allowing in-play betting in Australia ‘a difficult policy position’ for government

SBC News Newson: Allowing in-play betting in Australia ‘a difficult policy position’ for government

Permitting online in-play gambling in Australia has been hampered by the government’s unwillingness to draw down on political capital, thus dampening efforts to identify instances of match-fixing according to Paul Newson, Head of Advisory Practice at Senet. Speaking on the Australia – pushing back on regulations panel at the SBC Summit Barcelona – Digital, Newson explained that in-play betting is …

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SBC Summit Barcelona – Digital: Winning with Free-to-Play

SportCaller

Fresh from his #SBCSummitBarcelona presentation, SportCaller MD Cillian Barry (pictured) unpacked the progressive rise of free-to-play (FTP) as a global force and a vertical in its own right. In our lifetimes, no chapter change has been as stark as when COVID-19 flipped the script, sending shockwaves and plot twists throughout every industry imaginable. Of course, the gambling sector was no …

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Minja Bolesnikov: “I think we are boring as an industry”

SBC News Minja Bolesnikov: “I think we are boring as an industry”

This year has seen a seismic shift in the sports betting landscape. Retail in Europe at times became temporarily null and void, whilst operators have had to adapt to new sectors in order to provide a market for their punters when live-sport was unavailable. Speaking at SBC Summit Barcelona – Digital’s ‘Future Landscape of Sports Betting’ panel Minja Bolesnikov, CEO, …

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