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ICE London confirms double digit attendance increase

An independent audit has declared 2018’s ICE London as the biggest on record, with visitor numbers confirmed as 33,536, an 11 percent increase on 2017s figure.

The seventh consecutive year of growth for the event also saw a 17 percent rise in the average number of visitors per stand, and a 12 percent increase in the visitor numbers per square metre.

Represented countries also edged upwards, reaching 153 from last years 151, with a number of key regions experiencing significant growth, namely North America (+33 percent), Africa (+23 percent) and South East Asia (+18 percent).

Kate Chambers, Managing Director of Clarion Gaming, commented: “Achieving a double digit uplift in attendance and extending the sequence of growth to seven consecutive years is a massive achievement for everyone involved in ICE London.

“This is a fantastic collaboration involving the great team at Clarion Gaming, the gaming community at large who travelled to London from a record 153 sovereign states and jurisdictions, as well as the community of international exhibitors who support the ICE brand with such passion and creativity.

“The backing we receive from exhibitors is evident in the post-show research we commission each year and which measures the satisfaction rating as a Net Promoter Score (NPS). The exhibitor NPS came in at +51.8, which places ICE London among an elite group of business events staged in the UK, an accolade I am extremely proud of.”

Chambers added: “One of the stand-out features of ICE London is the breadth of the gaming offering that’s available for visitors to experience. Whereas more regional centric exhibitions have a narrower focus, ICE London embraces all forms of gaming, a feature which is reflected in the audience profile.

“This year, the number of visitors interested in bingo, street, poker and social gaming more than doubled. Half of the audience had an interest in sports betting and two thirds in the casino business.

“Of the newer gaming sectors, 20 percent of the ICE London attendance had an interest in esports. It’s this mix of verticals that delivers the dynamic that keeps the ICE London experience fresh and relevant to all sectors of the industry.”

ICE London 2019 is set to held at London’s ExCeL from February 5-7.