Held at Birmingham’s Barclaycard Arena every March, the All England Open forms part of Badminton’s BWF Super Series as one of the sports five ‘grand-slam’ events.
188BET marketing detailed that it would be betting partner to the Open for its next three events.
Adrian Christy, Badminton England’s Chief Executive, commented on the partnership agreement:
“The YONEX All England Open Badminton Championships is one of the ‘must see’ events on the sporting calendar and we are delighted to have secured this partnership with 188BET which will enable us to further develop the Championships.
“We are constantly seeking partners who can bring greater fan engagement and experiences across our events and activities and I am really excited with some of the plans that 188BET have for our flagship event.”
188BET’s Managing Director, Nigel Singer said: “I’m very pleased to announce 188BET’s partnership with the YONEX All England Open Badminton Championships. The YONEX All England is one of the most recognised badminton championships in the world and our new partnership will allow 188BET to reach a growing badminton fan base.”