Brent Dolan returns to SIS as Head of Racing Content

SIS, supplier of betting operational provisions, has welcomed back former Operations Director Brent Dolan as Head of Horse Racing Content.

Dolan was previously with SIS for 26 years, launching innovations such as virtual gaming on SIS FACTS, dedicated greyhounds channel SIS2, and the Virtual Betting Channel.

His newly-created role as Head of Horse Racing Content will leverage horse racing products, with a focus on growth and innovation.

Dolan described the initial six month contract as a return to his roots and said he was eager to take on a new challenge.

He said: “I’ve seen SIS go from a newly-formed company to the betting and racing industry’s foremost data and pictures provider. It is now forging an exciting new phase of digital innovation and international expansion. I can’t wait to get started.

“However, it’s important that SIS also remains faithful to its core products. In my role, I’ll ensure we build on the heart of horseracing while continuing to grow our product and innovation offering.”

SIS Commercial Director, Paul Witten, said: “Brent’s experience, expertise, and racing knowledge have already proved a real positive for SIS down the years, and we’re pleased to welcome him back into the fold. He’ll ensure that our racing products continue to get even better.”

Dolan joined SIS when the company was formed in 1987. During his tenure, he held integral roles including Operations Director, Commercial Director, and Racing Programme Controller.

He then spent just under three years with Totepool, as Director of Racecourse Operations, before his reappointment this month. In a 40 year career, Dolan started on course doing tic-tac for William Hill before joining SIS for the first time.