Esports

International betting technology company Parimatch has further strengthened its esports credentials with the appointment of Marcelo Augusto David ‘Coldzera’ as its new Esports Brand Ambassador. Under the terms of the contract, Brazilian professional esports player Coldzera – who has been the number one ranked competitor on Counter Strike: Global Offensive (CS:GO) for two years running – will support Parimatch’s social …

Luckbox has upgraded its live sports inventory by expanding its existing partnership terms with EveryMatrix.  The extended agreement will allow Luckbox to expand its live sports coverage to 105 traditional sports, with the esports betting platform securing access to 85,000 pre-match events, 70,000 live events, and 450 types of bets as well as bet builder and cash out functions.  The partnership …

IMG Arena has strengthened its product portfolio with the launch of EuroLeague Instant Legends, in collaboration with EuroLeague Basketball. The new product, created by Leap Gaming, will draw upon official ‘vintage footage’ from players over the past 10 years to create instant betting events via randomly grouped clips. “We are extremely proud of our partnership with EuroLeague Basketball,” said Freddie …

Betway has extended its sponsorship of Brazilian pro-Counter-Strike team ‘Made in Brazil’ (commonly referred to as ‘MIBR’) for a further year. The sponsorship extension marks the fourth consecutive year that Betway will serve as team sponsor of MIBR, recognised as Brazil’s oldest and most successful esports franchise. The renewal will see the Betway brand continue to feature on the front …

The Advertising Standards Authority (ASA) has reminded UK stakeholders that its ‘consultation phase’ requiring evidence on ‘advertising of loot boxes and other in-game purchases’ will close next week on Thursday 28 January.  The UK advertising standards body launched its consultation back in November, following concerns raised by government ‘select committees’ on elements of loot boxes, highlighting in-game purchases. In its …

Video game developer Epic Games and IMG, the company’s licensing representative, have united to integrate football into the free-to-play multiplayer game Fortnite. The IMG agency has signed deals with 23 clubs from the A-League, Bundesliga, Campeonato Brasileiro Série A, J1 League, La Liga, MLS, Premier League, Primeira Liga, Scottish Premiership and Serie A. On 23 January, Epic Games will launch …

Quentin Martin, Chief Executive of Luckbox, has outlined his firm’s ‘new year resolutions’ as he plans to get the esports wagering platform in tip-top shape for a critical 2021.  Fresh from guiding Luckbox as the first esports wagering platform to list on the Toronto TSX Ventures Exchange (TSXV), Martin reflected on 2020 developments which placed esports firmly on betting’s global …

Luckbox has strengthened its executive leadership team by appointing Ran Kaspi as new Chief Financial Officer (CFO).  Kaspi has joined Luckbox from drone safety systems provider ParaZero Ltd, where he formerly served as financial lead of the ASX-listed company. The executive has prior industry experience having led the ‘economic and performance team’ of 888 Holdings during his five-year tenure with …