Oulala has signed a deal which will see its football management game integrated into Marsbet’s iGaming platform.
The daily fantasy sports provider has signed the first ever agreement between a licensed B2B skill game operator and an iGaming company, with Oulala providing its game across the Marsbet group.
Benjamin Carlotti, Managing Director of Oulala, said: “We warmly welcome Marsbet as a member of our B2B Network.”
“Sports betting operators are now fully convinced of the benefits that come with offering DFS to their clients.
“The Oulala Network fits the exact needs of the new generations and it also generates long term loyalty.”
Marsbet, licensed and regulated by the Malta Gaming Authority (MGA), and new brand Piramit Casino, will see the management game complement its existing offerings of an online sportsbook, poker, bingo and casino games.
Ioannis Ntousias, a senior member of Marsbet’s marketing team, commented:“We are delighted to offer our customers something new.
“We believe that Oulala’s skill-based monetised football management game is the perfect tool for them to put their knowledge to the test against each other. We have high hopes that it will attract new users and retain existing ones thanks to its social structure.”
This deal by Oulala, licensed by the MGA in March of this year, follows a white label agreement with Bravio Gaming and Orange Africa in addition to a partnership with Game Interaction Group, with more deals set to be announced in the near future.