SBC News Voice of the Sports Betting Industry
Daily Fantasy Sports (DFS) B2B provider Oulala has continued its network expansion by striking a two year deal with Safaribet Kenya.
Under the terms of the deal Oulala’s Iframe and then API will be involved in the integration, with an official launch scheduled early next year.
Valery Bollier, Chief Executive Officer at Oulala, said: “We are very pleased that Safaribet has become a new member of our Daily Fantasy Football network.
“While most iGaming operators have begun to acknowledge the growing need to offer new types of products in order to attract younger generations, Safaribet’s team made a crucial step forward as they truly understand the benefits of offering our DFS product.”
Safaribet Kenya, a sports betting company who are seeking to break into the East African Market, is to imcorporate Oulala’s DFS product into their online sports betting services for all major sports including football, basketball and ice hockey among others.
Imran Premji, Chief Executive Officer of Safaribet Kenya, added: “We are known as a vibrant, disruptive sports betting brand that likes to cut across barriers and drive social interactions, so offering daily fantasy football games fits perfectly into our vision of connecting with our customers on an emotional level.
“I think that with Oulala’s platform we will further enhance our market position and really capitalise on the World Cup next year.”
A deal with Safaribet Kenya follows the recent agreement struck with Marsbet, which will see Oulala’s football management game implemented into its iGaming Platform.
This first of its kind agreement between a licensed B2B skill game operator and an iGaming company, will ultimately see Oulala implement its game across the Marsbet Group.
Oulala, licensed by the Malta Gaming Authority, has also secured white label agreements with Bravio Gaming and Orange Africa, in addition to a partnership with Game Interaction Group.
