Affiliate News

Standing out from the crowd: LeoVegas delivers SEO advice to affiliate partners

LeoVegas

LeoVegas has encouraged its affiliate partners to stand out from the crowd by connecting better with long-tail keywords, improving load times and making regular checks on website rank. As part of its Affiliate Academy, launched in December of last year, the Swedish-based gaming operator promoted the value of long-tail keywords to establish better communication between a website or blog and …

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Unibet & bet365 lead the way for top match tips on bettingexpert

Unibet - Copyright: katatonia / 123RF Stock Photo

Unibet and bet365 shared top billing for May’s biggest match on bettingexpert, with both bookmakers accounting for 10.29% of the tips on last month’s Madrid derby at the Bernabeu. The pair made up the top two for each of the top five matches on bettingexpert, which also included both matches between Monaco and Juventus, San Antonio Spurs vs Houston Rockets …

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TeamFA appoints e3creative Manchester as website redevelopment lead

Checkd Media the operating company of leading UK sports betting portal TeamFA has confirmed that it has appointed Manchester-based digital creative agency e3creative to develop and design its new TeamFA website. Following an agency tender process, Checkd management selected e3creative to lead the redevelopment of the TeamFA website, with a view to gain optimal user experience and cross convergence throughout …

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Scandinavia new boys Entrobet launch affiliate program on NetRefer

Scandinavian focused online bookmaker Entrobet (Entrobet.com) has launched its affiliate marketing program utilising NetRefer software services. Launching its partner marketing program, the Malta-based operator will join NetRefer’s ‘Unified Performance Marketing’ platform. Christer Frestad, Managing Director at EntroBet commented on the launch of the affiliate program “We have had nothing but good experiences with NetRefer throughout the implementation process of their cutting-edge affiliate …

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Seven Star Digital moves into betting territory with launch of TopRatedBetting.co.uk

Industry marketing specialist Seven Star Digital, the operating firm of online casino portal TopRatedCasinos.co.uk, has announced that it will move into the sports betting affiliate market launching new bookmaker comparison site TopRatedBetting.co.uk. Detailing the launch of its new website, Luke Eales Seven Star Founder & CEO stated that his firm wanted to diversify its industry affiliate portfolio, responding to current …

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Tag Media strengthens client services team with Tom Schurch joining as Partner Marketing Manager

Industry affiliate marketing agency Tag Media has strengthened its client services team by appointing Tom Schurch as new Partner Marketing Manager. Schurch joins the London-based agency from technology marketing specialist Byte, and will work alongside Tag Media Founder and Managing Director Tom Galanis in growing and maintaining the firm’s affiliate and operator client base. As new Partners Marketing Manager, Schurch has …

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Marketing First…SBTech forms strategic partnership with NetRefer

Industry platform and sports betting provisions supplier SBTech has moved to optimise its client marketing and player acquisition capabilities by forming a strategic partnership with NetRefer.  Confirming its plans, SBTech will now make NetRefer’s ‘Performance Marketing Product Suite’ its choice marketing software for its industry client portfolio. Moving forward SBTech will plug-in the suite, making NetRefer marketing provisions available to …

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Better Collective opens up bettingexpert Tips API for optimal partner engagement

Seeking to optimise user engagement and to converge information and development across its industry affiliate portfolio, Better Collective has launched a new API which will enable external applications and websites to pull data from more than four million tips posted on their tipster platform bettingexpert.com. The innovative API strategy has been initially released on Better Collective subsidiary SmartBets, a European multi-language …

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Better Collective moves into affiliate M&A space acquiring SportFreunde portfolio

Better Collective, the operating company of leading European sports betting portal bettingexpert.com, has moved into the M&A space acquiring Austrian competitor Hebiva Beteiligungen GmbH, the owner of affiliate SportFreunde Informationsdienste GmbH (“SportFreunde”). The deal sees Better Collective acquire all SportFreunde’s existing affiliate portfolio, which includes popular German language websites  wettfreunde.net, sportwettentest.net, and fussballportal.de. Completing the deal, Better Collective management detailed that SportFreunde assets …

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Ihre Consulting strengthens client services team with two new hires

Industry affiliate marketing and player acquisition agency Ihre Consulting, has added two senior hires to its operations boosting its client services team. The firm confirms the appointment of Or Katzenstein as International Affiliate Manager, who is joined by Tali Sela as Affiliate Manager. Both hires have prior industry experience, with Katzenstein having led player acquisition for Stan James and lead …

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