Oskar Mühlbach chosen as Raketech CEO

Online affiliate and content marketing provider Raketech has named its chief operating officer Oskar Mühlbach as the new President and CEO, taking over from Michael Holmberg with immediate effect.

Mühlbach has played a pivotal role in developing the company’s strategy for future expansion. Prior to his time with Raketech, Mühlbach held a three year tenure at Mr Green, having served as COO before taking up the role of chief ventures officer.

Christian Lundberg, Chairman of the Board, celebrated the new appointment: “Oskar has a clear vision of how Raketech will develop towards becoming a global partner to players in the iGaming industry.

“With his excellent skills in the company’s core business, I am confident that we will ensure the right balance between organic development and expansion. As we now enter a new phase in the company’s development, I am convinced that he is the right person to execute on our strategy and to lead the company through the challenges that we and the entire industry experienced in 2019.

“Michael Holmberg has been a driving force in the transformation of a young and fast-growing company into one of the market’s leading players in affiliate marketing. He has also been a leader in the process of preparing and taking the company public on Nasdaq First North Premier Growth Market. I am very grateful for his efforts and wish Michael the best of luck in his future career,” concluded Christian Lundberg.

Check Also

SBC Leaders: Regulatory blindspots and the industry’s COVID bounceback

Bengtsson nominated to replace outgoing Lundberg at Raketech

Ulrik Bengtsson has been nominated to join Raketech as the gaming performance marketing firm’s new …

Campeón

Campeón Gaming Partners: The story behind the success

It hasn’t been plain sailing for iGaming affiliates of late, yet Campeón Gaming Partners (CGP) …

‘Volatile’ Swedish regulations see Raketech grow global focus

Raketech Group has decreased the dependency of its affiliate publishing network on Swedish coverage, stating …