Affiliate News

TAG Media has confirmed the appointment of Elaine Gardiner to the newly created role of Head of Client Services of the online gambling marketing and customer acquisition consultancy.  The new role will see Gardiner take charge of leading TAG Media’s principal client offering of affiliate programme management, whilst further optimising the consultancy’s B2B relationships and business development channels.  Updating partners, …

The board of XLMedia has confirmed the resignation of Iain Balchin as Chief Financial Officer (CFO) of the London AIM listed igaming publisher.  Balchin, who will depart the company on 22 July, is set to be replaced as CFO by Rowan Ellis, who has served as a financial consultant to XLMedia since April 2020. XLMedia informs that Ellis has provided …

Affilka, the affiliate management platform by SOFTSWISS, has announced its latest partnership, assisting crypto-currency betting platform Sportbet.one with driving its own affiliate programme. The collaboration will see Affilka assist Sportsbet.one’s SBETPARTNERS (SBET) platform with attracting potential players to its website, increasing overall traffic and maximising the brand’s affiliate turnover. Affilka will provide SBET with a range of offers and services …

XLMedia has confirmed the appointment of Nigel Leigh as new Chief Information Officer (CIO) of the London AIM-listed digital publishing group. An expert in executing digital transformation strategies, Leigh joins XLMedia’s executive management team from UK news publishing group JPIMedia, where he spearheaded several projects, which overhauled the firm’s multimedia assets and digital advertising strategy. Prior to his role at …

Gambling.com Group has filed an F1 notice with the Securities and Exchange Commission (SEC) confirming its intent to list on the US Nasdaq. The notice disclosed that Gambling.com had recruited investment banks Jefferies, Stifel and Truist Securities to lead the IPO’s planning as underwriters, in which no target price or date has been agreed on yet. The SEC will be …

Catena Media has applied for €55 million (£4.75m) of its senior unsecured bonds to be traded on the Stockholm Nasdaq. The transaction has been authorised by Finansinspektionen, Sweden’s Financial Supervisory Authority, with Catena providing a new company prospectus for investors. On 9 June, Catena secured an initial floating rate for its Nasdaq bond placement, allowing the Stockholm-listed publisher to price …

Gaming Innovation Group (GiG) is re-configuring the affiliate properties of TopCasinoBonus.com and CasinoTopsOnline.com to be ready for the launch of the Netherlands regulated online gambling marketplace from 1 October. Undertaken by the GiG Media division, the reconfiguration aims to transform the properties into the most insightful destination for Dutch players seeking trustworthy reviews on licensed online casinos and games of …

Gaming compliance software provider Wag.io has announced its rebranding with new identity Mitigatr, marking a transition into a fully managed affiliate compliance solution. The new brand identity reflects Mitigatr’s change from being a technology provider to offering tech-enabled solutions and end-to-end services for its igaming operator clients. Mitigatr’s team stated that the motivation for the ‘significant rebranding’ arose due to …

Affilka, SoftSwiss’ affiliate marketing tool, has announced the launch of its own independent website, as it comes close to securing over 100 partners. Originally launched as part of the SoftSwiss Online Casino Platform, Affilka evolved into a standalone product in 2018, and began operating under its current brand name in November 2020. The team behind the product has over 10 …