The US subsidiary of Gambling.com Group, KAX Media America Inc, has been given the green light to expand into Indiana after it received approval from the Indiana Gaming Commission.
The approval means that Gambling.com Group will be authorised to provide services to licensed gaming operators in the state.
“Indiana got it right by offering mobile sports betting and the state represents a significant opportunity for sites like Bookies.com to connect sports fans with high quality sports betting content like top daily picks,” said Charles Gillespie, Chief Executive of Gambling.com Group.
“Now having gone live with business deals with operators in Indiana, the Group continues to solidify its position at the forefront of the growing U.S. market.”
With neighboring states not fully onboard with regulated online sports betting, Indiana benefits from Ohio, Kentucky, Michigan and Illinois players traveling to place bets, which further strengthens the opportunity for the Indiana sports betting market to flourish.
Max Bichsel, VP US Business at Gambling.com Group added: “Given the state’s affinity for both professional and collegiate sports, Indiana is a promising market. We expect competition to thrive, given the regulatory environment which allows dozens of operators to conduct business.”
Earlier this year, Gambling.com Group Plc appointed Gerry Ahern as Director of North American Content.
A 30-year veteran in sports media and publishing, Ahern oversees the development of Gambling.com content production for US market audiences. Ahern is the former VP of Content for USA Today Sports (2011-2016) and has most recently served as Editor-in-Chief of Golfweek Magazine (Gannet Group).