GMS

Bragg’s sports media subsidiary GMS gets NJ affiliate approval

GiveMeSport (GMS), a sports media subsidiary of the Bragg Gaming Group, can now direct users to New Jersey-licensed sportsbook websites after being granted a vendor licence by the New Jersey Division of Gaming Enforcement (DGE).

This means that GMS, a publisher which reached over 320 million unique Facebook users and racked up 1.1 billion Facebook video views in 2019, can profit through sports betting affiliate deals – several of which are lined up to go live over the next few months.

Rick Waterlow, Managing Director of GMS, said: “We are thrilled to receive this vendor licence and to be able to partner with New Jersey-licensed operators to help drive traffic to their sites.

“Our parent company Bragg Gaming Group holds a wealth of data on acquiring gaming customers which can be fed into the GMS website in the US that will allow for high-quality player acquisitions which makes us the perfect partner for sportsbook operators. 

“Operators will also benefit from our impressive social media following as it will further extend the reach of campaigns.”  

It is a further boost for Bragg’s US presence, coming just two months after it secured a global arrangement with Kambi. The Group’s Oryx Gaming subsidiary will deliver the player account management (PAM) platform and plug in casino services for all new gaming operator deals struck by Kambi.

This was announced in November as part of a multi-channel deal with the Seneca Gaming Group which will see Bragg and Kambi combine to provide the tribal organisation with an online gaming platform (Oryx) and on-property sports wagering solutions (Kambi).

Meanwhile, Bragg Gaming Group also confirmed that Yaniv Spielberg has been promoted from Director of Business Development to Chief Strategy Officer effective immediately.

He said: “I am excited to take on this role in what is a very exciting time for Bragg and I look forward to shaping and executing our strategic plan for 2020 and beyond, that will see us continue to expand our global reach.”

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