Affiliate News

The latest affiliate news for the gambling industry

Affiliate Leaders launches to connect international betting and igaming affiliates

Affiliate Leaders

SBC is connecting sports betting and igaming affiliate businesses from around the world with the launch of the Affiliate Leaders group. The new body provides a forum for affiliate marketing professionals to discuss the key issues influencing the future of the sector, share information, exchange ideas, and drive positive change through innovation. Some of the biggest names in the sector …

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Oddschecker: bet365 tops Premier League clickshare table

SBC News Oddschecker: bet365 tops Premier League clickshare table

Oddschecker has published its betting review of the 2020/21 Premier League season, revealing that bet365 led the clickshare rankings table with 17.9% of on-site clicks. The Stoke-on-Trent-based operator’s footballing success mirrors its achievements at the Cheltenham Festival earlier this year, where Oddschecker announced it had generated 19.4% of all betslip clicks. However, despite topping the Premier League clickshare table, Dennis …

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LiveScore makes UEFA Champions League free-to-air in Ireland

SBC News LiveScore makes UEFA Champions League free-to-air in Ireland

LiveScore is set to stream the UEFA Champions League on a free-to-air basis from next season, after striking a ‘landmark’ deal to show 137 matches on its app for iOS and Android devices. Under the terms of the three-year arrangement, the real-time updates provider will serve as the exclusive Irish free-to-air broadcaster of 104 UCL fixtures per season in Ireland. …

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Better Collective raises €150m in new capital by completing private bookbuild

SBC News Better Collective raises €150m in new capital by completing private bookbuild

Better Collective AS has expanded its cash options, having completed an oversubscribed bookbuild from institutional investors. The Stockholm-listed media group has raised a further SEK 1.5 billion (€150m) in working capital in light of completing a direct issue of 6.9 million shares priced at SEK 218 (€21) each. During Q2 trading, Better Collective formally notified that it would launch a …

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GiG relaunches Livegoals.com to provide optimal in-play experience

SBC News GiG relaunches Livegoals.com to provide optimal in-play experience

Gaming Innovation Group (GiG) has relaunched Livegoals.com after carrying out a series of upgrades to the portal’s technical and UX components. The relaunch has been led by GiG Media, in partnership with Spanish digital marketing agency Interamplify, and aims to reoptimise the legacy portal which has operated since 2005. Livegoals.com has been redesigned to provide its audience with optimal access …

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Bojoko debuts sports betting site in Finland

SBC News Bojoko debuts sports betting site in Finland

Bojoko has made its first entry into the sports betting sector after launching its Bojoko Sports website in the Finnish gaming market, with further market entries planned for the near-future. The launch, said Bojoko, forms part of the company’s strategy to ‘establish itself as a globally recognised online gambling affiliate brand’ and will allow operators to create their own dedicated …

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Raketech lowers Swedish dependency as growth diversifies to Japan and US

SBC News Raketech lowers Swedish dependency as growth diversifies to Japan and US

Raketech has reported strong growth across all core metrics for Q1 2021, recording an annual growth rate of 27% with market success in the US and Japan identified as key driving factors. Overall group revenues reached €8.3 million (Q1 2020: €6.5 million), whilst earnings derived from sports increased to 17% of group trading – representing an annual increase of 27%. …

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Better Collective praises M&A strategy as 2021 gets off to ‘strong start’

Better Collective praises M&A strategy as 2021 gets off to ‘strong start’

‘Record’ acquisitions and US regulatory developments have allowed Better Collective to get off to a ‘strong and exhilarating start’ for 2021 as the sports betting media group recorded organic revenue growth of 19% in Q1. Publishing its financial results for the three months ending 31 March, Better Collective noted that revenues for Q1 grew by 86% to €38.8 million, up …

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KSA begins affiliate sweep ahead of Dutch KOA launch 

KSA, Netherlands/Dutch gambling authority

Kansspelautoriteit (KSA), the Netherlands Gambling Regulatory Authority, has sanctioned a ‘new round of action’ against websites promoting unlicensed operators deemed to be targeting Dutch consumers. The tougher monitoring of affiliate websites will be undertaken by KSA, as the regulator moves to officially launch the Netherlands regulated online gambling marketplace on 1 October under the mandate of the Kamer approved ‘Remote …

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bet365 rebrands affiliate programme to bet365 Partners

bet365 Partners

bet365 has rebranded its affiliate programme to bet365 Partners to recognise how it sees relationships with new and existing advertisers.   The new programme, previously bet365 affiliates, includes features designed to support, inform and enhance the relationship between the operator and its partners. It is available in 20 languages with five products to promote – sports, casino, poker, games and bingo.  …

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