Affiliate marketing publisher XLMedia has strengthened its senior leadership team with the appointment of Iain Balchin as its Group Chief Financial Officer.
The appointment will be effective immediately, joining XLMedia from payment optimisation specialist Ixaris Group as Group CFO. Prior to Ixaris, Balchin worked at WorldRemit where he supervised the restructuring of the finance division and preparing the company for future investment.
XLMedia has also confirmed the appointment of Sarah Clark as its Chief Transformation Officer. Clark has accrued a wealth of experience in developing and executing a strategic plan in order to drive the operational efficiency of a business, joining XLMedia from Loot Crate Inc.
During her previous role, Clark held responsibility for the establishment and management of Loot Crate’s European operations which included driving company growth.
Stuart Simms, Chief Executive Officer of XLMedia, commented: “I am delighted to welcome Iain and Sarah to XLMedia, both of whom bring significant expertise in their respective fields to the Group.
“The recruitment of Sarah and Iain will significantly strengthen our senior leadership team and we look forward to working with them as we continue to transform our core business in order to capitalise on opportunities across our industry.”