GVC Holdings has confirmed that its UK flagship properties Ladbrokes, Coral and BETDAQ will no longer utilise Oddschecker affiliate marketing services.
Issuing a short statement, GVC explained that the decision to call time on its Oddschecker partnership has been undertaken for ‘commercial reasons’ – adding that it has terminated all marketing inventory as of 9 July 2020.
GVC statement read: “We would like to wish Oddschecker the best of luck and thank them for the positive relationship we’ve enjoyed over the years we’ve worked together.
“Sadly, we couldn’t agree commercial terms to renew the relationship, so as of the 9th July our UK Digital Brands will no longer feature on the service.”
GVC’s decision to end its relationship with Oddschecker follows a period of internal restructuring under lockdown.
This week, it confirmed that it will revamp its customer service teams in preparation for inbound regulatory changes as UK tier-1 betting firms commit to new VIP management and player interaction standards.
Operating since 1999, Oddschecker is recognised as the leading player referral portal for UK sports betting.
A current asset of FTSE100 competitor Flutter Entertainment, Oddschecker has had a number of high profile owners during its 20-year history including BskyB, US private equity group CVC Capital and The Stars Group Inc.
This afternoon, Oddschecker management issued a statement on its website informing customers that it had been unable to secure new terms of service with GVC brands.
Reacting to GVC’s decision, Oddschecker CEO Toby Bentall said: “It’s disappointing to no longer be working with Ladbrokes, Coral and Betdaq. However, Oddschecker needs to maintain a careful balance between serving its users with the best odds and offers whilst ensuring its business relationships are of sufficient commercial viability to allow investment in the market-leading products and technology expected of the UK’s number one odds comparison site.
“Oddschecker sincerely hopes to work with Ladbrokes, Coral and Betdaq again in the future.”