SBC News Voice of the Sports Betting Industry
This year’s Royal Ascot Festival attracted 21.6% more traffic during the week when compared to last year’s event, according to the latest data released by Oddschecker.
Despite taking place under ‘unusual circumstances’, Oddschecker confirmed that ‘interest was clear’ in the festival, with a 35% uptick in affiliated registrations versus 2019. Alongside the increase in traffic, the event was reported to be ‘the biggest bet week in Oddschecker history’.
In terms of clickshare, bet365 generated the highest number of clicks on oddschecker, driving 22% of clicks, down 3.9pp on 2019’s figure.
This was followed by Paddy Power, which according to Oddschecker, ‘grew 4.3pp versus 2019 and whose presence at the top of the clickshare rankings was similarly felt at the Cheltenham Festival, where they also leapt above Sky Bet’.
Oddschecker attributed Paddy Power’s popularity to ‘generous sign up and existing customer offers’, in addition to 154 places across the week which according to Oddschecker ‘was ‘the most of any operator and clearly rang true with oddschecker’s value orientated user base’.
Over the week, operators which took headline takeovers also saw a significant upside, said oddschecker. The affiliate added: “Brands that had headline exposure saw a 40% increase in acquisition versus non-takeover days and an average of 2 million impressions per day. On takeover days, brands saw an average 5% uplift in affiliated turnover, 8% uplift in affiliated actives and 2.7pp uplift in clickshare.”
