PartnerMatrix drives user engagement with two new deals

PartnerMatrix, the affiliate marketing solution of online gambling systems provider EveryMatrix, has secured two new partnerships with affiliate media platforms Affiliate Guard Dog and AffPapa.

Under the terms of this agreement, PartnerMatrix will work alongside both companies to increase user engagement, content reach for affiliate audiences and build a ‘trustworthy business environment’.

Commenting on the deals, Levon Nikoghosyan, PartnerMatrix CEO, said: “Affiliate Guard Dog is one of the pioneers of the iGaming affiliate industry. They proved their efficiency in bringing a strong iGaming community, and by helping companies solve certification and other issues easier and faster.

“AffPapa is a newer and very promising platform that has already united hundreds of affiliates and operators. To be represented on such platforms means building new connections and reaching a more targeted audience.”

Josh Chan, Affiliate Guard Dog owner, added: “Our platform is all about providing support, knowledge and connecting iGaming affiliates with tools, resources and like-minded individuals. We believe PartnerMatrix is a good fit as it provides a useful management system to help boost user acquisition and efficiently manage affiliate campaigns and reporting.”

Lisa Stainfield, AffPapa Head, emphasised that the new alliance with PartnerMatrix will ensure that both companies offer value to both projects by benefiting clients on both sides.

She concluded: “AffPapa is thrilled to be collaborating with PartnerMatrix – a system that makes affiliates’ lives easier to manage. We are looking forward to a multi beneficiary partnership, where we can aid PartnerMatrix operators by linking up with valid affiliates offering high-quality traffic from any location.”

Check Also

Lord Foster takes charge of ‘Peers for Gambling Reform’ group

A group of peers within the House of Lords will undertake a review of gambling …

Crouchy soothes fans’ nerves in new Paddy Power ad

Following its ‘socially distanced title-party’ and March’s attempt at becoming a Cheltenham Festival jockey, Paddy …

Betway puts new spin on Kevin Pietersen partnership

Online operator Betway has extended its partnership with Kevin Pietersen, which will see the Ashes …