French betting group Betclic has launched its new multi-media advertising campaign ‘L’heure du Match’ (‘Match Time’), seeking to promote its new brand profile to French football audiences. The advert is the first nationwide campaign developed by Paris-based marketing agency Socialy.fr, who last March was confirmed as Betclic’s new creative advertising lead, across all French advertising formats. The appointment saw Socialy.fr …
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The Malta Gaming Authority (MGA) has strengthened its advertising compliance capacity by establishing a new ‘Commercial Communications Committee’ (Committee). The Committee has been formed to support the MGA, making sure that licensed incumbents adhere to the advertising guidelines set by the MGA’s ‘Gaming Commercial Communication Regulations’ policy. Bolstering provisions, the MGA has published a 30-point checklist for licensed operators offering guidance …
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Serie A football club AS Roma has expanded its Asian profile and partnership portfolio by securing a new sponsorship deal with Asian betting firm ‘ALLWIN CITY – AWCBET.com‘. The partnership sees AWCBET become the Giallorossi’s official regional betting partner for Asia, and will see the club collaborate on AWCBET promotions and marketing campaign across multiple Asian territories. Francesco Calvo, Chief Revenue Officer at …
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Industry stakeholders are monitoring the movements of newly installed Ukrainian President Volodymyr Zelensky closely, as dialogue arises of Ukraine overturning its prohibitive gambling code. Since 2009, Ukraine has operated under the ‘Prohibition of Gambling Law’ mandate first sanctioned by the Viktor Yushchenko administration, which has seen all forms of gambling (expect lotteries) – be it land-based or digital – banned …
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Stockholm-listed online gambling group Betsson AB has become the latest industry incumbent to integrate Gaming Innovation Group’s ‘GIG Comply’ provisions across its digital marketing operations. Updating stakeholders, Betsson details that it has integrated the industry’s most sophisticated ‘compliance screening tool’ to support its ongoing multi-brand marketing campaigns. Helping operators adhere to diverse marketing compliance standards across multiple jurisdictions, GiG Comply is …
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Leading sports data, technology and intelligence firm Sportradar has published its first report on a series of white papers informing sports’ diverse stakeholders on how they can successfully leverage and monetise their digital ecosystems. Its first white paper titled ‘The Monetisation of OTT & Data’ explores the rise of video content across multiple devices, impacting audience engagement trends with all …
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Kindred Group’s flagship Unibet brand has become the first online bookmaker to launch ‘Esports Widgets’ developed by data provider Abios. Seeking to enhance its esports engagement capacities, Unibet has entered a strategic partnership with Abios, a leading data and intelligence services provider for all esports stakeholders. Moving forward, Unibet esports betting markets will be supported by Abios API widgets, displaying …
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Sports betting affiliate marketing publisher CheckdMedia has expanded its product portfolio, launching its ‘Fantasy Hub’ app, seeking to further engage with new and existing UK football audiences. Made available through iOS and Android, the Fantasy Hub is a free-to-play app produced by CheckdMedia’s newly formed ‘CheckdDevelopment’ unit seeking to tap into the publisher’s network of football communities, who engage regularly …
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Optimove has expanded its industry-centric capabilities focusing on enhancing operators real-time engagements and customer reporting functions. The supplier of digital marketing optimisation and customer retention tools has expanded its ‘Marketing Hub’ provisions specifically for sector stakeholders, who are now required to engage in ‘real-time campaign’ monitoring, decision making and compliance dynamics to meet the sector’s enhanced responsibility and sustainability agenda. “Realtime …
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Following years of executing uniformed marketing strategies, can industry incumbents develop meaningful brand propositions, engaging customers, whilst tackling betting’s wider responsibility agenda? Jo Dennis is the Managing Director of Random Colour Animal (RCA), a ‘brand-first’ industry marketing agency. She tells SBC audiences that in 2019 and beyond, the sector’s winners will be those that treat brand development as the lead …
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