SKS365 Group, the operating company of Italian bookmaker PlanetWin365, has been charged by the Italian Financial Police of corporate tax evasion totalling €124 million. The tax evasion charge forms part of Italian Police’s wider ‘Glassia’ anti-Mafia investigation, undertaken during the course of 2018, which saw 60 people arrested and €1 billion seized in illegal funds. Conducting a probe of gambling …
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‘Fair skin betting operator’ CSGOEmpire has launched a new ‘match betting’ product to complement its popular roulette game. Launched in 2016, CSGOEmpire seeks to lead the esports market in relation to ‘skin wagering’ dynamics, a controversial element of esports which sees players compete to win virtual goods or currencies (referred to as skins) that hold no material value. In its mission …
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Leading fast-growth marketing agency Digital Choo, Founder and CEO Iryna Kurochkina details to SBC audiences that industry incumbents have to move beyond ‘rational approaches’ governing their media strategies in order to extract long-term ROI. Fresh from winning the ‘Marketing Services Provider’ at the 2019 Betting Awards, Digital Choo and Kurochkina credit their winning formula to bridging creative competencies with optimised …
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Another year, another Italian political crisis, as Matteo ‘il Capitano’ Salvini (Deputy PM) chooses to abandon the Lega-5Star coalition ship, leaving Italy on course to an unknown destination. At the time of writing, Italian Prime Minister Giuseppe Conte has declared his resignation, choosing to avoid a certain vote of no confidence served by Salvini and the far-right populist Lega party. …
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Low-margin bookmaker Pinnacle has enhanced its all-round customer engagement capacities by launching its ‘Future View’ website, an initiative it states will act as the company’s ‘foundation for future growth’. Marked as a core project undertaken for 2019, the Future View website offers Pinnacle customers an optimised desktop and mobile experience catering for deeper engagement delivered through enhanced personalisation features. Paris …
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The executive of Ceuta, Spain’s autonomous city based in the north coast of Africa boarding Morocco has confirmed that it will launch its first online gambling function ‘BetonCeuta’, introducing business leaders to the jurisdiction, which seeks to become a new regulatory jurisdiction for European online gambling incumbents. A two-day conference scheduled from 15-16 October 2019, BetonCeuta will showcase the Ceuta …
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Leading payment solutions provider Trustly has confirmed the appointment of Louise Nylén as its new Chief Marketing Officer (CMO). Nylén has joined Trustly’s executive team from Stockholm-listed online gambling group LeoVegas AB, where she served in a number of leadership roles including Group CMO (2015-2018) and Deputy CEO (2018-2019). Based out of Malta, she will be tasked with leading Trustly’s marketing …
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Sports agency The Athlete Media Group has partnered with new sports technology platform Connexi to form a strategic partnership which aims to enhance the global sports marketplace. The partnership aims to better connect brands with sports rights holders’ assets, whilst further developing deeper evaluations of professional athletes’ profile and coverage. Founded in 2016 by sports-tech Rory Stewart-Richardson, the Connexi platform provides …
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UK bookmakers have been urged to rethink their advertising strategy with regards to displaying marketing inventory targeting esports events. A report commissioned by cross-party think-tank Demos and the Department of Management at the University of Bristol called for greater use of age verification tools to stop child audiences from engaging with betting-related content. Authors of ‘Biddable Youth’ detail that under-16 …
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French betting group Betclic has confirmed its first-ever Polish football sponsorship becoming a principal partner of Ekstraklasa league football club Lechia Gdansk. The partnership will see the Betclic brand replace German betting group Merkur Sportwetten Polish market subsidiary Totolotek on the back of Lechia’s matchday shirts. Entering 2019, Betclic governance confirmed that it would launch its sportsbook services for the …
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