Stockholm-listed industry affiliate Better Collective A/S has expanded its senior management team after appointing Shona ODonnell as Head of Strategic Events. A figurehead in B2B event production for the global gaming sector, ODonnell joins Better Collective from Clarion Gaming, where she most recently served as Event Director, leading the firm’s portfolio of international executive conferences. Confirming the appointment, Jesper Søgaard, …

Leading US gambling trade body The American Gaming Association (AGA) has confirmed the promotion of three members of its senior staff, as AGA governance seeks to reflect an ‘enhanced focus on industry modernization, communications and advocacy’. The AGA confirms the promotion of Dan Bretl as Senior Vice President of Strategy & Operations, leading AGA’s strategic partnerships and business development disciplines. …

Returning to the Premier League, Norwich City FC secures ‘a club record partnership’ confirming online bookmaker Dafabet as its ‘principal shirt sponsor’. Norwich City executives unveiled Dafabet as official shirt sponsor with the Norfolk football club presenting its new Premier League season 2019/2020 football kits. Dafabet marketing secures a three-season sponsorship deal and will replace online gambling group LeoVegas as …

Stockholm-listed LeoVegas AB has confirmed that it will launch its services for the regulated Spanish online gambling market, as the European operator prepares to enter its ‘7th locally regulated market’. Issuing an update, LeoVegas governance confirms that it has secured DGOJ approved licenses for both Spanish casino and sportsbook provisions, with the company moving to launch its initial Spanish domain …

Stockholm-listed industry affiliate Better Collective AB has made new US market inroads after undertaking a ‘technology and content’ led partnership with NJ Advance Media LCC. The strategic partnership will see NJ Advance’s New Jersey news platform NJ.com integrate Better Collective content and technology provisions, delivered through Better Collective’s flagship bettingexpert.com platform. The collaboration sees Better Collective content and information power New …

Betsson AB’s Spanish online gambling property Betsson.es has partnered with Madrid-based live music, youth culture and entertainment group After Brunch, becoming a lead sponsor of the upcoming ‘After Brunch Pride Party’. Hosted this Sunday 7 July, the After Brunch Pride Party is considered one of the major festive events of Madrid Pride, taking place at the City’s ‘Ventas Bull Ring’ …