Ted Menmuir

Mediacle maintains tier-1 momentum with LeoVegas partnership

LeoVegas

Stockholm-listed online gambling group LeoVegas AB has become the second industry incumbent to partner with industry full-service marketing agency Mediacle, optimising its localisation capabilities for emerging markets. The agreement will see Mediacle work with LeoVegas marketing teams, optimising campaigns and customer engagement for new markets. A specialist agency in industry marketing and player acquisition strategies, Mediacle offers operators tailored marketing solutions …

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PMU appoints Malecaze-Doublet to lead critical marketing drive

SBC News PMU appoints Malecaze-Doublet to lead critical marketing drive

Seeking to revive French racing prospects, Pari-Mutuel Urbain (PMU) has confirmed the appointment of Emmanuelle Malecaze-Doublet as Group Marketing Director. A key member of PMU’s new executive team formed under the leadership of CEO Cyril Linette, Malecaze-Doublet had formerly served as PMU CFO having joined the French legacy operator from US management consultancy firm McKinsey-&-Company last September. Malecaze-Doublet takes charge …

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ID disruptor MIRACL delivers industry ‘binary proof’ solution – ‘MIRACL-Trust’

SBC News ID disruptor MIRACL delivers industry 'binary proof' solution - 'MIRACL-Trust'

MIRACL, developer of specialist ID verification provisions for highly regulated markets has announced the launch of its purpose-built ‘MIRACL-Trust’, customer authentication solution for online gambling incumbents. The update sees MIRACL, who have developed multi-layered authentication solutions for financial services firms Credit Agricole and Experian, launch its first module for the online gambling sector – with the company detailing that it seeks …

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Friday evidence deadline for gambling’s social and economic Select Committee

SBC News Friday evidence deadline for gambling's social and economic Select Committee

Industry stakeholders are reminded that they have only one week to return submissions of evidence (deadline Friday 6 September) to the Select Committee researching the ‘social and economic impacts of the gambling industry’ on UK society. Announced this July, the House of Lords established a Select Committee seeking to gain ‘research insights and valuable facts’ on the UK gambling sector …

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Unibet Australia seeks deeper brand narrative with ‘It Pays to Speak Sport’

SBC News Unibet Australia seeks deeper brand narrative with ‘It Pays to Speak Sport’

Kindred Group’s online sportsbook subsidiary Unibet Australia has launched its new multi-media advertising campaign ‘It Pays to Speak Sport’ to differentiate its brand from existing market incumbents. The high definition campaign, which is narrated by Unibet Australia Ambassadors Brian Fletcher an NRL commentator and cricket counterpart Mark ‘Junior’ Waugh, has been developed by Sydney-based creative marketing agency AnalogFolk. In its campaign …

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BetBlocker gains maximum coverage indexing on Amazon Fire OS

SBC News BetBlocker gains maximum coverage indexing on Amazon Fire OS

BetBlocker has announced that it has become the ‘first and only’ industry responsible gambling tool to be made available for Amazon’s Fire OS operating system. Updating the market, BetBlocker the gambling control app that lets vulnerable players restrict access to over 6400 gambling domains across multiple digital platforms, confirms that it has launched a version of its free app built …

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Triggered… Paddy Power suspends UK General Election markets

SBC News Triggered... Paddy Power suspends UK General Election markets

Updating its UK political markets, Paddy Power becomes the first bookmaker to suspend wagering on a UK 2019 General Election being triggered, following news that Prime Minister Boris Johnson has called for a senior cabinet meeting later this afternoon. Commenting on market trading, Paddy Power details that odds on a General Election being officially announced had fallen from 2/5 this …

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ComeOn withdraws all brands from UK market

SBC News ComeOn withdraws all brands from UK market

Issuing a short market statement, the leadership of European online gambling firm ComeOn has confirmed that it has withdrawn all active brands from the UK online gambling marketplace. Updating stakeholders, ComeOn Chief Executive Lahcene Merzoug confirms that the flagship ComeOn.com domain, along with subsidiaries mobilebet.com and getlucky.com will withdraw from the UK, choosing to ‘focus on more favourable markets. 2019 …

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GVC restructures debt facilities to handle diverse ‘global currency mix’

SBC News GVC restructures debt facilities to handle diverse ‘global currency mix’

FTSE gambling group GVC Holdings has this morning issued a market filing, confirming that it has gained access to a €200 million ‘class b’ first-lien term loan. The € debt transaction has been processed through GVC’s operational subsidiary – ‘GVC Holdings Gibraltar Limited’. In its market filing, GVC governance details that the loan has been structured under ‘net leverage neutral …

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Ladbrokes Australia completes MyAffiliates migration

SBC News Ladbrokes Australia completes MyAffiliates migration

Updating the market, GVC Holdings confirms that it will operate all ‘GVC Australia’ affiliate marketing provisions under the MyAffiliates domain. GVC Australia has informed marketing partners that it has completed the final phase of Ladbrokes Australia’s migration onto the MyAffiliates platform, which will act as lead affiliate marketing system for its brands. Ladbrokes Australia joins Bookmaker.com.au and BetStar (betstar.com.au) as …

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