SBC News Voice of the Sports Betting Industry
Betfred founder Fred Done has backed ‘all-scale’ digital advertising platform Adzooma, an enterprise which seeks to deliver the quickest and simplest route to advertising online.
Done and Betfred group marketing subsidiary ActiveWin Media, have become angel investors in the Nottingham-based venture.
Founded in 2015 by Robert Wass and Dave Sharpe, Adzooma has developed an automated advertising platform designed to service all-scales of business; start-up, SME through to enterprise corporations.
Robert Wass, Adzooma Director and co-founder stated: ‘We built the Adzooma platform from the ground up with SME businesses at the forefront of our minds. It’s a tool that’s easy to use and accessible to every small and medium-sized business. Our Google AdWords certified professionals are qualified to help businesses grow, and we have access to Google training and support. To enhance the product further, we approached Warren Jacobs and the ActiveWin team, who are widely regarded as the best multi-channel experts in digital marketing.’
The Adzooma platform simplifies campaign management and delivery across the advertising systems of Google, Bing and Yahoo. The enterprise states that it wants to create the quickest access point for all types of business marketing, simplifying campaign processes for all marketing stakeholders.
Fred Done commented on his latest investment: “As someone who started with a single shop in Salford in 1967, I know the struggles of being a small business owner. That’s why I am excited about what Adzooma means for SME’s.
This platform not only creates effective ads, but there is performance data that really matters and is easy to read and understand. So now, small businesses can be just as marketing savvy as the big boys. Likewise, it reduces the barrier to entry by eliminating large agency fees. I like that, which is why I came on board.”
