Adjusting to increased regulatory demands, how should betting incumbents balance the delicate relationship between personalised engagements and their customer compliance duties? Acknowledging tougher conditions, Matt Buff, igaming Digital Growth lead for Frosmo, tells SBC that effective personalisation is still an operator’s best tool for making informed operational decisions. _____________________ SBC: Hi Matt, Can you explain Frosmo’s personalisation software to our …

Issuing a market filing this morning, the governance of Stockholm-listed LeoVegas AB has agreed to sell its live gaming vertical Authentic Gaming to Genting Group for €15 million (£13m). Updating investors, LeoVegas details that the transaction is undertaken on a ‘debt-free basis’ and represents a return of more than 100% on its investment in the live gaming enterprise. LeoVegas’ investment in Authentic …

Betsson AB has launched onebetsson.com, a new information portal detailing full transparency on the firm’s social responsibility directives and sustainability initiatives. Onebetsson.com will allow the public to access information and maintain progress on Betsson’s ongoing social commitments, partnerships, action plans and corporate social responsibility directives. Launching a key platform, Jesper Svensson, CEO for Betsson Operations, said: “At Betsson, we have …

Peter Hutton, Facebook’s Director of Sports Partnerships, has detailed that the US social media and technology giant is developing a strategy to help cover ‘underserved sports’. As reported by Broadcast Now, Hutton told Sportel Monaco exhibition audiences that Facebook platforms would be better served to tap up niche audiences attracted to sports which have limited coverage across traditional mainstream media …

UK problem gambling support and education organisations the Young Gamers & Gamblers Education Trust (YGAM) and Betknowmore have formed a strategic partnership announced at this year’s CasinoBeats Summit as part of the inaugural Safer Gambling Forum. Both organisations will collaborate in the development of new training programmes, which seek to improve standards for relevant industry and social stakeholders tackling problem gambling harms. Key stakeholders …

Belgian Juliper Pro League football club KAA Gent has urged the Belgium Gambling Commission (BGC) to clarify its advertising conditions related to football marketing conducted on behalf of betting firms. The BGC has launched an investigation of KAA Gent for distributing a promotional email by partner Napoleon Games, which featured a prize titled – ‘Experience a day with the Buffalos’ …

Bookmaker trading teams have rushed to revise their UK political betting markets, as media reports that opposition leader Jeremy Corbyn will change the Labour Party’s stance on a December General Election (yet to be confirmed). With EU leaders agreeing to extend Article 50 negotiation terms until 31 January 2020, and with Conservative Party opposition withdrawing ‘No Deal Brexit’ from negotiations, it …

Verizon Inc digital media property Yahoo Sports has this morning confirmed that it has entered a strategic partnership with MGM Resorts to power the launch of its imminent sports betting vertical. The agreement sees Yahoo Sports become a ‘digital media partner’ of MGM Resorts, with Verizon’s sports publisher set to launch sports betting functionalities across its Yahoo Sports app this …