SBC News Voice of the Sports Betting Industry
BtoBet, the specialist betting platform provider for developing markets, has announced that it has expanded its South American footprint by securing the lead technology partnership arrangement with Royal Betting Solutions – RBS Colombia.
The partnership will see BtoBet become the lead digital platform and systems provider for Royal Betting Solutions ‘Apuestalo.co’ property, the 12th online gambling enterprise to secure a Coljuegos approved licence for the newly regulated Colombian online gambling market.
Confirming the partnership, RBS general management stated that it had chosen BtoBet as Apuestalo systems lead due to the technology firm’s knowledge of South American betting markets and its experience and consistency in delivering LATAM products, combined with Btobet’s platform innovations.
“We are very proud to be partnering with such a reputable and leading company as BtoBet,” said RBS Colombia. “Having already such a strong presence in the Latin American region, we have certainly benefitted from their experience, considerably reducing the time to go live.”
In 2018, BtoBet has significantly expanded its South American commercial pipeline, securing lead technology partnerships with Logrand Entertainment Mexico and Grupo Enfield Paraguay.
New market growth has seen BtoBet restructure its senior management divisions. Last June, the technology group confirmed the appointment of Valentina Ivanoska as new Chief Operating Officer (CCO).
Furthermore, BtoBet has strengthened its international sportsbook commercial operations, appointing Davide Ruggeri to the newly created role of Director of Sports.
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