Svenska Spel appoints Scarlett Roa as sustainability lead for revamped Swedish gambling market

Swedish state-owned gambling operator Svenska Spel has confirmed the appointment of Scarlett Roa as new Sustainability Manager.

Roa joins Svenska Spel’s management from Stockholm communication and brand management agency Authority AB, where she served as Deputy Operations Officer.

A seasoned executive in corporate communications and stakeholder management, Roa will lead Svenska Spel’s sustainability and responsible gambling initiatives and planning.

Furthermore, Roa will be a key corporate stakeholder for Svenska Spel’s social enterprises, maintaining relationships with wider Swedish stakeholders.

Roa succeeds former sustainability incumbent Zenita Strandänger and will report directly to Svenska Spel Communications Director Joakim Mörnefält.

“I am extremely pleased that Scarlett is joining Svenska Spel,” Mörnefält said of Roa’s appointment.

“She has a lot to contribute and joins with broad experience and a background that will strengthen our already-unrivalled position in the fields of responsible gaming and sustainability.”

Commenting on her new role, Roa stated “We have an exciting time ahead of us with new gaming legislation coming into force at the turn of the year, which will place higher demands on all companies in the market,”

”I look forward to working with the employees at Svenska Spel to continue to develop the group’s responsible gaming work and to lead the way in sustainability, including business ethics and anti-corruption issues, as well as gender equality and diversity.”