Betway has become the official betting partner of the National Bank Open presented by Rogers in Toronto. The 2023 edition of the ATP Masters 1000 tournament takes place between 5 – 13 August at the Sobeys Stadium, with the 10,800 capacity Centre Court hosting the final at the tennis complex. Anthony Werkman, CEO of Betway Group, said: “Adding to our …

Fun88 has announced the signing of cricket legend Dale Steyn as its new Brand Ambassador. The deal comes during the betting company’s third anniversary, and sees the operator continue to strengthen its presence in the sports and gaming industry. Steyn, named one of the most iconic fast bowlers in the history of the sport, joins Fun88 as the ‘face of …

As Wrexham AFC prepares for its League Two debut this weekend after National League promotion and securing fame with the Welcome to Wrexham docuseries, Entain has revealed the ‘Wrexham Effect’ in sports betting. Since Ryan Reynolds and Rob McElhenney took over the club in 2020, the operator’s Ladbrokes and Coral brands in the UK recorded an increase of 59% in …

Hollywoodbets has been announced as the new title sponsor of South African Rugby Union team, The Sharks. The pair have grown the collaboration – which originally started in 2019 – into a title partnership, in addition to stadium naming rights of the Hollywoodbets Kings Park. Devin Heffer, Brand and Communications Manager for Hollywoodbets, said: “Being a Durban-born and based company, …

The United Lotteries for Integrity in Sports (ULIS) has announced that it is going to monitor the Women’s FIFA World Cup 2023. As part of the FIFA Integrity Task Force, the body will ensure the monitoring of the betting markets of the competition, which is being jointly hosted by Australia and New Zealand, and is taking place from 20 July …

CopyBet has announced the signing of Republic of Ireland and Premier League star Shay Given as its first ever brand ambassador. The operator, which offers both a sportsbook and a non-analogue automated copy betting system, will now provide its bettors with weekly insights from Given, surrounding the world of football and the latest competitions. Anton Ivanov, Business Development Director of …

SportyBet has announced a partnership with Sportradar and WSC Sports for the Live Channel Promotion solution. The operator – which launched in Brazil in March this year – will utilise the product in order to send personalised push notifications to users. Elias Gallego, SportyBet VP of Business Development, Marketing and Media, said: “We are thrilled to partner with Sportradar to …

DAZN has expressed interest in showing Premier League games in overseas markets, as the English top-flight nears renegotiation with its current deal coming to an end in the 2024-25 season. The news follows the streaming service’s CFO Darren Waterman discussion with iPaper News, where he suggested that it is ‘only a matter of time’ before Premier League officials fully embrace …

Roobet and the UFC have strengthened ties after the operator’s social casino entity secured a multi-year deal with the mixed martial arts organisation. As a result, Roobet.fun is set to receive ‘significant exposure’ through some of the sport’s biggest events and digital platforms under an official social casino designation. Anthony Brennan, Roobet.fun Co-Founder and Head of Partnerships, said: “Roobet.fun originally …

William Hill has announced that Eric Cantona will head its newly launched marketing and advertising campaign, ‘Who You Got?’. As it makes its debut ahead of the start of the 2023/24 season, Premier League and Manchester United legend Cantona will ‘be at the forefront’ of the above the line (ATL) campaign, as well as its online, digital and social advertising across …