LEON.BET makes esport entry with immersive 9INE partnership

Swedish esports organisation 9INE has announced a partnership with LEON.BET.

The deal will see the online casino and sportsbook become 9INE’s official online betting partner, as the pair work together on content whilst integrating 9INE into the betting company’s platform.

LEON.BET’s Chief Growth Officer commented: “We are extremely happy to start our cooperation with 9INE. Recent changes to their roster show huge potential, and we at LEON.BET want to be part of that journey.

“Together with 9INE, we will create a fantastic space for esports enthusiasts. Supporting young talents is at the core of LEON.BET’s development strategy, and we see a great future and prospects in this path.”

LEON.BET currently operates under a Curacao licence and has been in the betting industry since 2008. 

The company supports bets on a large number of esports titles, including VALORANT, CS2, Dota 2, Rainbow Six, FreeFire and League of Legends. The new partnership is the first time that the company is cooperating directly with an esports organisation.

The two companies noted that they will aim to ‘integrate 9INE’s competitive expertise’ with LEON.BET’s betting platform. This deal also looks to bring new betting opportunities to users and the two companies also plan on creating behind-the-scenes content to further engage fans.