SBC News Voice of the Sports Betting Industry
ComeOn Group is strengthening its data-driven personalisation strategy through a partnership extension with Optimove.
Leveraging its proprietary platform technology and advanced data warehouse, the igaming operator introduces an innovative personalisation strategy that tailors content to individual preferences.
Sherwin Jarvand, Chief Data Officer at ComeOn Group, detailed how personalisation has always been key to the company’s strategy and powered by its proprietary platform.
“As we gear up to grow our sportsbook business, it is essential we apply the same ethos across our platform and full product offering,” Jarvand continued.
“Extending our partnership with Optimove will further enhance the betting and casino experience for all of our customers through personalised onsite experiences as well as automated, dynamic, and relevant CRM content.
“We are excited to continue our journey with Optimove and deliver best in class, personalised sports betting and casino player engagement.”
Meanwhile, ComeOn is broadening the use of Opti-X, Optimove’s Digital Experience Platform (DXP), beyond casino to now include sports on its proprietary platform, which creates a better and more customised player experience for ComeOn’s users.
By extending the partnership to cover ComeOn’s proprietary sports betting platform, Optimove will support ComeOn Group in their growth plans within sports betting.
Matthew Gilbery, Director of Personalisation Offering at Optimove, concluded: “ComeOn Group is a perfect example of how to tackle personalisation at scale.
“They embrace full multi-channel personalisation, optimising the customer experience without boundaries. It is organisations like theirs that present challenges and opportunities that drive Optimove to continually improve CRM Marketing for igaming.”
Similarly, in march, Altenar also formed a partnership with Optimove to deliver personalised product recommendations via its Opti-X widgets.
This deal aimed to bolster the sportsbook and iGaming software provider’s footprint globally, enabling a distinctive integration that revolutionises the sportsbook landscape, with room for future development.
