Jessie Sale

Eric Cantona becomes face of William Hill’s Who You Got? campaign

SBC News Eric Cantona becomes face of William Hill’s Who You Got? campaign

William Hill has announced that Eric Cantona will head its newly launched marketing and advertising campaign, ‘Who You Got?’. As it makes its debut ahead of the start of the 2023/24 season, Premier League and Manchester United legend Cantona will ‘be at the forefront’ of the above the line (ATL) campaign, as well as its online, digital and social advertising across …

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ComeOn enhances sportsbook focus with Nicholas Jones as Head of Trading

SBC News ComeOn enhances sportsbook focus with Nicholas Jones as Head of Trading

Nicholas Jones has been named the new Head of Trading of igaming operator ComeOn Group. He joins ComeOn with more than 30 years of experience in the trading field, with various senior roles at operators including Openbet, GVC/Bwin, Superbet and Stanleybet. Jonathan West, Director of Sportsbook at ComeOn Group, explained that he is ‘thrilled’ to have Jones join the team.  …

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STS widens esports offering with Twain Sport’s BetGames

SBC News STS widens esports offering with Twain Sport’s BetGames

Polish bookmaker STS has introduced new esports games to its offering in a partnership with Twain Sport. BetGames – the betting games provider of Twain Sports – will bring its T-Kick 24/7 and T-Basket 24/7 portfolio  – efootball and ebasketball products respectively – to the operator.  The Twain Sport tournaments are computer-generated, and plays made by real players have been …

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Uptick in GAMSTOP exclusions among 16-24 year olds

SBC News Uptick in GAMSTOP exclusions among 16-24 year olds

GAMSTOP has reported a 12% year-on-year increase in sign-ups to its self-exclusion service, publishing its figures for the first half of 2023. The UK organisation revealed that around 48,000 consumers registered in the first six months of the year, barring themselves from all licensed online gambling sites.  In March, GAMSTOP recorded its biggest month so far for sign-ups and a …

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KICK to appear on Everton FC sleeves for 2023/24 season

SBC News KICK to appear on Everton FC sleeves for 2023/24 season

KICK has been named the shirt sleeve sponsor of Everton FC for the upcoming Premier League season. The streaming platform’s logo will debut on the shirt sleeves of the club’s senior men’s team for their pre-season friendly against Sporting Lisbon on 5 August. Everton women’s and Under-21s teams will also sport the KICK brand on their sleeves for the 2023/24 …

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Altenar hopes to ‘generate appetite’ for football competitions with WSF Odds

SBC News Altenar hopes to ‘generate appetite’ for football competitions with WSF Odds

Altenar has partnered with WSF Odds to incorporate the Rome-based provider’s goalscorer odds and pre-match player props onto its platform. The sportsbook and igaming software supplier will now be able to offer its customers a ‘wide range of markets’ across football competitions in Europe and America, including goal scorers, team props and player props. Stella Avgoustidi, Account Manager at Altenar, …

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Jonas Linné, Forza Football: Finding a ‘statistical revolution’ for the women’s game

SBC News Jonas Linné, Forza Football: Finding a ‘statistical revolution’ for the women’s game

The Women’s World Cup is now underway, and bookmakers expect strong engagement with the tournament amid a period of growth for the sport.  However, with backlash against the FA due to the England women’s team not receiving bonuses, questions have been raised about continuing hurdles in the way of the continuing growth of the women’s game. Speaking with SBC News, …

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Philippoussis sanctioned having created promotional content for betting company

SBC News Philippoussis sanctioned having created promotional content for betting company

The International Tennis Integrity Agency (ITIA) has sanctioned Australian tennis coach Mark Philippoussis for breaching the sport’s betting sponsorship rules.   The former top-10 ATP singles player and current professional coach has been fined $10,000 and issued with a four-month ban after receiving payment for providing a voiceover to promotional content for a gaming operator.   The tennis body stated that Philippoussis …

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Slough FC highlights gambling risks with EPIC as away shirt sponsor

SBC News Slough FC highlights gambling risks with EPIC as away shirt sponsor

EPIC Risk Management has been named the new primary sponsor of Slough FC’s away kit. With the logo of the gambling harm minimisation group displayed on the front of the newly released shirts, it aims to spread awareness of its prevention programmes, strategic advisory and training. Notably, the firm already includes the club’s Manager, Scott Davies, who is a Programme …

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Unibet named title sponsor of Goodwood preview show ‘Morning Dash’

SBC News Unibet named title sponsor of Goodwood preview show ‘Morning Dash’

Unibet has partnered with Spotlight Sports Group (SSG) as the bookmaker becomes the title sponsor of the Racing Post’s ‘Morning Dash’ preview show throughout the Qatar Goodwood Festival. The programme will be filmed live every morning from 1-5 August and will feature Unibet offers, boosts and ambassadors such as Classic winning trainer Richard Hannon Jnr and multiple Group 1 winning …

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